When you get approved as a YouTube partner, YouTube creates your content owner.
- Content owner: An umbrella account that owns one or more YouTube channels and the videos on those channels.
- Content manager: A person who has been granted rights to administer the content for a content owner.
To configure your content owner, follow these steps:
Once you’ve linked a channel, you can upload content to that channel, control the monetization of its videos, and set the branding.
In most cases, you need to set a default upload channel even if you don't plan to show videos on a public channel. You set the default upload channel on the Uploader settings page with the Default YouTube User field.
In order to earn money with your videos and get paid, you need to associate an AdSense account with your YouTube account. You can create a new AdSense account or associate an existing one.
Use the Settings Overview page to set the range of options available for channels connected to your content owner.
For example, if you enable Skippable ads in content owner settings and one of your channels chooses to monetize a video, it'll automatically have skippable ads enabled.
You can use these steps to invite other users to manage the content owner's content.
When YouTube creates the content owner, one user (you) serves as the administrator for that content owner. You can invite other users to manage content on behalf of the content owner. You choose which content management capabilities the invited user will have by assigning a role to the user.