YouTube Shopping affiliate programme overview and eligibility

The YouTube Shopping affiliate programme gives you a way to earn money on YouTube while helping your audience find products that they love. Through this programme, you can:

  • Help your fans shop: When you tag products in your content, fans can quickly scan for helpful information like pricing and keep watching your video while they check out on the retailer's site.
  • Get more from your YouTube business: The affiliate programme helps get your great shopping content in front of more brands and viewers across YouTube – increasing your overall earnings potential with YouTube. You'll also earn a competitive commission when fans buy.
  • Spend more time creating: Since you can tag products, get insights and review earnings in YouTube Studio, you can spend more time creating content that people love and less time managing links.
Note: This programme is currently available for eligible US creators. If you would like to express interest in joining early or recommend specific brands, please fill in this form. Filling in the form does not guarantee an invitation.

YouTube Shopping affiliate programme

Eligibility requirements

To be invited to the programme, you must meet these minimum eligibility requirements:

  • Your channel is in the YouTube Partner Programme
  • Your channel must have more than 15,000 subscribers
  • You are based in the United States
  • Your channel is not a music channel, an Official Artist Channel or associated with music partners. Music partners may include music labels, distributors, publishers or VEVO.
  • Your channel audience isn't set as Made for Kids, and your channel doesn't have a significant number of videos set as Made for Kids
  • Your channel doesn't have any active Community Guidelines strikes

How to join

Once you have qualified to join the programme, you can sign up in YouTube Studio.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Earn.
  3. Under Programmes, click Join now.
  4. Review and accept the YouTube Shopping affiliate programme Terms of Service.
  5. You're in! You can start tagging products in your content. Make sure that you follow the tagging guidelines.

Affiliate sellers and offers

Once you're part of the programme, you can tag from the growing list of participating sellers and view their commission percentages. You can get in on the action by requesting free product samples, viewing products that are on sale and receiving higher commissions from sellers. Learn how to tag products in your content

  1. Sign in to YouTube Studio. 
  2. From the left menu, click Earnand then Shopping and then Explore affiliate offers

  3. Under 'Get in on the action', you can click Commission, Promotions or Samples

  • Note: You can click on a seller for more details. You can also sort the sellers alphabetically or by highest commission.

Affiliate sellers lists

Once you're a part of the programme, you can start tagging products from our growing list of sellers, including:

Understand your earnings

Every participating brand and retailer will set their commission rates and attribution window for each product. Commission percentages will be displayed by each product offer. The percentage displayed is what will be paid. Once a viewer clicks on your tagged product and makes a purchase, you'll earn commissions. You can use YouTube Analytics to check your YouTube revenue.

Note: Commissions earned will be paid through AdSense for YouTube within 60–120 days after purchase to account for customer returns. If a customer returns the product, commissions will be reversed.

YouTube Shopping affiliate performance bonus

The YouTube Shopping affiliate performance bonus gives eligible creators an exclusive opportunity to boost earnings by tagging products in your content. You may earn a bonus based on the total sales of your tagged products between the dates of 27 October and 30 November, and 1 December and 31 December 2023. This bonus doesn't replace other ongoing brand and retailer incentives and is in addition to commissions earned on sales driven.

Eligible creators must meet the following sales tiers to earn one bonus per month (amounts in USD):

  • $30 bonus for driving $300 in total product sales 

  • $120 bonus for driving $1,000 in total product sales

  • $750 bonus for driving $5,000 in total product sales 

  • $3,000 bonus for driving $15,000+ in total product sales

The earned bonus payment will be calculated based on your total sales, minus the value of any returns made within the 45 days after the bonus period ends. Your earned bonus payment will show up in your AdSense for YouTube account within 120 days of the programme ending each month.

Note: The YouTube Shopping affiliate performance bonus is governed by the YouTube Affiliate Programme Terms of Service. Google may terminate the YouTube Shopping affiliate performance bonus at any time with notice. Google reserves the right to deny payment for reasons including transactions generated through deceptive, abusive, fraudulent or other invalid means as determined by Google. 

Paid product placements, sponsorships and endorsements

If you include paid product placements, endorsements, sponsorships or other content that requires disclosure to viewers in your videos, you need to follow YouTube's paid product placement policies. Please refer to this article for more information.

Troubleshooting sign-up issues

Here are common approaches to resolve errors that you may encounter when signing up:

  • Your channel may not be eligible. Review the eligibility criteria above to confirm whether your channel meets the requirements.
  • If your channel is managed by a content owner, you must have the content owner accept the agreement on your behalf.
  • You may be signed into the wrong YouTube channel. Switch to the channel that you believe to be eligible and try again.

Note: After confirming that your issue does not fall into one of the scenarios above, contact Creator Support for further assistance.

Best practices and resources

To get the most out of the affiliate programme from day one, we recommend:

  • Feature sales and promos from popular brands: Check if the product that you want to feature is available for commission and plan your content around the sales and promos that are most relevant to you. 
  • Tag relevant products and use a CTA to drive sales: Tag your content with products featured within your video or Short and use a call to action to let your audience know they can shop.
    • Use the bulk tagging feature to tag products across videos: In the Earn section of YouTube Studio, go to the Shopping  tab and then Tag products  and then Review the videos with suggested products to tag that were found in the video's description.
      • To tag certain products, click the product image and then click TAG next to the relevant products or TAG ALL for all products.
      • To tag products for one or more videos, select the relevant videos or select all videos and then TAG.
  • Get inspiration from brands and creators: Take a look at affiliate content from YouTube creators for content inspiration.

Creator starter pack

A starter pack filled with resources like setup tips, best practices and fun stickers to add to your content.

Affiliate creator playlist

Get inspiration here from other creators by taking a look at their affiliate content on YouTube.

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