New ways to earn on YouTube

This article highlights changes to the YouTube Partner Program that will begin taking effect from early 2023.

We’ve been hard at work evolving and expanding the YouTube Partner Program (YPP). Starting in early 2023, updates to YPP will open up access to partnership for more creators and give them more ways to make money with Shorts, including revenue sharing on ads. Learn all the details on this page.

NEW: Shorts Ad Revenue, New Paths to YPP, Earlier Fan Funding, Shorts Super Thanks and More!

What's new

Here’s a quick overview of what’s new – keep in mind that some features are launching in select markets before others. Click on each new feature set to learn more, and read about how we’re expanding eligibility thresholds below:

More opportunity for more creators

Today, YouTube offers 10 ways for creators to earn money on YouTube. While we’re adding to the ways you can earn with this announcement, we’re also introducing varying eligibility thresholds for YPP to open it up to even more creators. Starting next year, creators will be able to join YPP by either:

  1. Getting 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or
  2. Getting 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.

In addition to the above, we’re introducing lower eligibility thresholds for YPP creators to access Fan Funding even earlier (such as Super Thanks, Super Chat, Super Stickers, and channel memberships). These new eligibility thresholds for Fan Funding will apply to long-form video, live stream, and Shorts content. More info to come in 2023!

Keep in mind that there won’t be changes to existing eligibility criteria for YPP. Also, the valid public watch hours for Shorts views in the Shorts Feed won’t count towards the 4,000 valid public watch hours requirement.

Earn money on YouTube Shorts

There won't be changes to existing revenue sharing models for other ad formats or Fan Funding products.

Become eligible for YPP with Shorts

We’re excited to announce a YPP eligibility threshold for Shorts creators. Starting in early 2023, creators can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days. Once in the program, partners get access to all the features and benefits that YPP has to offer, including ads on long-form videos. However, on the eligibility requirement, keep in mind that the public views for Shorts in the Shorts Feed won’t count towards the 4,000 public watch hours eligibility threshold.

Ad revenue with Shorts

Also starting in early 2023, all new and existing creators in YPP will become eligible for revenue sharing on ads that are viewed between videos in the Shorts Feed. Each month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. For the overall amount allocated to creators, the revenue share will be 45%, no matter if they use music in their Shorts. This revenue will be distributed based on the number of views their Shorts get in each country. Learn more about what revenue sharing is on YouTube.

When Shorts revenue sharing begins in early 2023, it will replace the YouTube Shorts Fund. We expect the majority of Shorts Fund recipients to earn more under this new model. Revenue sharing on Shorts is another way for creators to make money on YouTube, in addition to other revenue streams like ads on long-form videos, Fan Funding, and merch.

Super Thanks on Shorts

Even sooner, starting Fall 2022, we’re making Super Thanks available on Shorts for a limited group of creators and plan to expand access in the first half of 2023. At the same time, we’ll start bringing brands and Shorts creators together as part of YouTube BrandConnect.
 

Will YouTube’s ad policies still apply to monetization with Shorts?

Yes! YouTube’s advertiser-friendly content guidelines and other channel-level monetization policies will apply to ads monetization with Shorts. Stay tuned for more info on what exactly will apply in 2023.

Will I automatically join YPP if I’m already a Shorts creator that meets the eligibility threshold?

No, you won’t automatically become a YouTube partner. Starting in early 2023, you’ll have the option to apply to join the program through the Monetization tab in YouTube Studio if your channel meets the eligibility threshold and abides by all applicable YouTube channel monetization policies.

If I’m already in YPP and have Shorts, will they start to automatically monetize?

Not automatically. If you’re already monetizing and have Shorts on your channel, you’ll be eligible to share in ad revenue as outlined above after signing the applicable agreement. 

Monetize content with music

Creator Music will only be available in the United States at launch. Stay tuned for more info on further expansion in 2023.

Later this year, YPP creators in the United States will get access to Creator Music: a large and growing catalog of tracks that creators can use in their long-form videos without losing out on monetization. Creator Music gives creators a new option to use commercial music and earn revenue, while also giving artists and music rightsholders a new way to earn on YouTube.

Use tracks from Creator Music

Creator Music lives in YouTube Studio where you can search, preview, and download your favorite tracks. For each track, you may see the following usage options:

  1. Buy a license: Pay an upfront fee to use music and earn the same revenue share that applies to your content without music.
  2. Revenue share: Share video revenue with the track’s artist and associated music rightsholders.
Usage options may differ on a track-by-track basis. Note that you may still see some tracks that aren’t available for licensing or revenue sharing. If you choose to use one of those tracks, your video could get a Content ID claim or a copyright takedown

Why is Creator Music limited to users in the United States?

We’re currently testing Creator Music with a smaller group so we can quickly make improvements to ensure the best possible user experience  before we share it with everyone.

What happens if I use a Creator Music track without buying a license for it?

Some content may be eligible for revenue sharing, even if you don’t purchase a license upfront. This allows you to share the video’s revenue with the track’s artist and associated music rights holders. You’ll be able to see in Creator Music if a track is eligible for revenue sharing.

If you decide not to buy a license for a track that isn't eligible to share revenue, you could get a Content ID claim on your video or a copyright takedown

We’ll share all the details about how this works when we launch later this year.

More info

Want to know more? Check out these resources:

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