HTML5 ads are ads that use HTML5 files created in Google Web Designer to create attention-catching, interactive ads. You can design and build HTML5 advertisements and other web content in Google Web Designer's integrated visual and code interfaces, then export and upload the files in .ZIP format when you create your campaign in AdMob.
Some Google Web Designer components are not supported in AdMob.
Get started using Google Web Designer
You can use Google Web Designer to create HTML5 ads for use in AdMob ads. First, download Google Web Designer, then use the instructions in the Google Web Designer help center to create an ad.
Ads must comply with Google Ads policies.
Supported HTML5 ad formatting
To ensure that your HTML5 ads are appropriately formatted, please review the following list of requirements.All HTML5 ads
A ZIP file may contain any of the following file types:
150 KB or smaller
Sample image size
728 x 90 Leaderboard
468 x 60 Banner
320 x 50 Mobile leaderboard
300 x 250 Inline rectangle
Refer to the Google Ads image ads policy for additional details.
|Ad environment||When creating your ad in Google Web Designer, you must specify the "AdMob" environment.|
|Publishing for AdMob||In Google Web Designer:
HTML5 ad fields
- Ad name: Enter a name for the ad, up to 25 characters.
- Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL is not visible in the ad.
- Creative: Upload 1 .ZIP file containing an HTML5 ad created in Google Web Designer from your computer to use as the ad creative.