The Web Designer interface

Google Web Designer has a large central area for building your projects and editing code. The central area is surrounded by a toolbar, a tool options bar, a timeline and a set of panels that let you do several things, including modify elements, add components and add events.

UI Overview

The document

In the centre of the Web Designer interface, you see the current document.

Two different document views are available:

  • Design view shows the images, text and other elements of your document visually, just as they will display in a browser. The white stage represents the visible area of the ad or web page.
  • Code view shows the document code with appropriate colour coding and formatting.

You can customise Design view and Code view by setting your preferences.

1. Toolbar  2. Tool options bar  3. Timeline  4. Panels  5. View bar

View bar

The view bar lets you choose between Design view and Code view, preview your document in a browser and publish your ad.


The toolbar contains tools for creating and manipulating elements on the stage. This includes tools for creating text and simple page elements, colour selection tools and 3D tools.

Tool Description

Selection tool
Select and move objects on the stage.

Motion path tool
Draw curved motion paths for animated elements. This feature is unavailable for AMPHTML ads.

3D object rotate tool
Rotate objects in three dimensions.

3D object translate tool
Move objects in three dimensions.

Tag tool
Create HTML tags of any type by clicking and dragging on the stage.

Text tool
Add text.

Pen and Shape tools
Create SVG drawings, including elementary shapes with the Shape tools, and bezier curves with the Pen tool.

Colour tools
Modify the colour of elements in your project, including the element's fill, stroke and gradient fills.

3D stage rotate tool
Change your 3D view of the project.

Hand tool
Change your view of the stage.

Zoom tool
Zoom in and out on your creative.

Viewport resize tool
Change the size of the viewport that you're designing for. This feature is unavailable for AMPHTML ads.

Tool options

The tool options bar shows options for the currently selected tool. For example, when the text tool is selected, the tool options bar shows font and text layout options.


Quick mode
Advanced mode

The timeline allows you to create animations using keyframes. In Quick mode, the animation is created scene by scene; in Advanced mode you can animate each element separately.


The panels section of the interface contains the Colour, Properties, TextComponents, CSS, Responsive, Events, Dynamic, Library, Ad Validator and Outliner panels. The panels can be resized, rearranged, combined and closed. Learn more about organising panels.

Document tabs

When multiple documents are open, their filenames will display on separate tabs. You can switch between documents by clicking a tab, or pressing Ctrl+Tab to jump to the next document or Shift+Ctrl+Tab to jump to the previous document.

If the document tabs won't all fit in the window, you can see a list of all open documents in a pop-up menu by clicking the More icon  to the right of the tabs. Select a document to switch to it, or hover over its filename and click the x to close it.

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