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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Trang bạn đã yêu cầu hiện không có sẵn bằng ngôn ngữ của bạn. Bạn có thể chọn ngôn ngữ khác ở cuối trang hoặc dịch nhanh mọi trang web sang ngôn ngữ mà bạn chọn bằng cách sử dụng tính năng dịch được tích hợp sẵn trong Google Chrome.

Search Ads 360 overview

Custom Floodlight column

A custom Floodlight column is a column you create to report on conversions tracked by a specific Floodlight activity or activity group.

Standard Floodlight columns such as Actions and Trans report the number of actions and transactions reported by all Floodlight activities in the advertiser. To view metrics from specific Floodlight activites or combinations of activities, create a custom Floodlight column.

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