Actions column

Displays the number of non-revenue conversions—such as catalog subscriptions—that were reported by Floodlight action activities.

You can use this column in a formula column by specifying the Actions variable.

These are called Counter activities in Campaign Manager 360. For example, if you create a Counter activity in Campaign Manager 360 and name it "Newsletter signups", when you sign into the associated advertiser in Search Ads 360, you'll see the "Newsletter signups" activity listed as an Action activity in Search Ads 360.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.