Trans column

Displays the number of completed purchases that result from a consumer clicking an ad, as recorded by Floodlight transaction activities.

You can use this column in a formula column by specifying the Trans variable.

These are called Sales activities in Campaign Manager. For example, if you create a Sales activity in Campaign Manager and name it "Checkout", when you sign into the associated advertiser in Search Ads 360, you'll see the "Checkout" activity listed as a Sales activity in Search Ads 360.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  4. Click Apply.

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