When we're ready to upgrade the bid strategies and budget management for your sub-manager account, a message will be displayed in the Experience hub. You'll be able to select an upgrade date and agree to the upgrade.
The upgrade process doesn't start immediately after you agree to upgrade your Search Ads 360 bid strategies and budget management. We'll attempt your upgrade on your upgrade date. Once the upgrade begins, check the Experience hub to review the upgrade status.
The upgrade may take several hours. While the upgrade is in progress, you won't be able to make changes to your bid strategies and budget management. However, your Search Ads 360 bid strategies continue to optimize bids before, during, and after the upgrade.
Each sub-manager account should go through the upgrade process for its bid strategies and budget management.
Stages of the process
1. Before the upgrade
The Experience hub displays one of the following messages, depending on whether the new Search Ads 360 is ready to upgrade your bid strategies and budget management.
- If you're not yet eligible:
Check back soon to see if your account becomes eligible.Some of your features are not yet ready to upgrade
- When you're eligible:
You can continue with the upgrade by following the steps below.Recommended upgrade date for bid strategies and budget management
Note that only the following user roles can agree to the upgrade in the new Search Ads 360:- Standard without billing
- Admin without billing
- Admin
2. Schedule the upgrade
A message in the previous Search Ads 360 and in the new Search Ads 360 displays a recommended date that your bid strategies and budget management will be upgraded. You have the option to choose another date.
- To choose a different date:
- Use the calendar to select another date. Upgrades typically happen on Wednesdays.
- To accept the selected date:
- Click Continue.
If the suggested date passes and you haven't agreed to the upgrade, the new Search Ads 360 recommends a new date.
3. Agree to upgrade your bid strategies and budget management
Please review and agree to the upgrade process in the following message:
What to expect during the upgrade
Your upgrade is scheduled for [date]. It may take a few hours to upgrade your features. During this time, you won't be able to make changes to your bid strategies or budget management components.
Your information will be saved
When you agree to upgrade, your name, email, and the date and time of authorization are saved for your records. This information is visible to anyone with access to this sub-manager account.
After the upgrade
You can only manage your bid strategies and budget management (now Bidding and Planning) in the new Search Ads 360. In early 2024, access to the previous Search Ads 360 is expected to go away.
Select the checkbox indicating that you have read these terms, then click Confirm date.
4. While your upgrade is pending
Once you schedule the upgrade, the Experience hub displays the following message:
If you want to choose a new date, click Cancel upgrade and schedule a different date.
5. During the upgrade
On the scheduled date, while the upgrade is in progress, the Experience hub displays the following message:
The upgrade process may take several hours. During the process, your bid strategies and budget management are read-only in both the previous and the new Search Ads 360. During this time, you won’t be able to manage, edit, or create Search Ads 360 bid strategies and budget management.
6. After the upgrade
The Experience hub displays one of the following messages, depending on whether your bid strategies and budget management have been successfully upgraded.
- When the upgrade completes successfully:
You can review the upgraded features in the new Search Ads 360.Your features have been upgraded
- If the upgrade didn't complete successfully:
We automatically try again the following eligible week. Note that we don't perform upgrades on holidays, so some weeks may be unavailable for the upgrade. You have the option to postpone and select another date. Until your upgrade date, you can create, manage, and edit your bid strategies and budget management in the previous Search Ads 360 until the process restarts.Your upgrade has been rescheduled
Review bid strategies and Bidding and Planning in the new Search Ads 360
After the bid strategy and budget management upgrade completes successfully, you can review the upgraded features in the new Search Ads 360.
To access Bidding and Planning:
- Sign in to your new Search Ads 360.
- Navigate to a sub-manager account.
- On the page menu, click Bidding and Planning.
Changes after your bid strategies and budget management upgrade
If the upgrade is successful, the following occurs:
- You can manage, edit, and create bid strategies and use Bidding and Planning (the new name for budget management) to manage your plans and campaign groups (previously called budget plans and budget groups) in the new Search Ads 360.
- Your bid strategies and budget management remain read-only in the previous Search Ads 360 and the data is no longer updated.
- Some of your previous Search Ads 360 bid strategy conversion sources are converted to conversion actions in the new Search Ads 360.
Also note these differences:
- Custom columns (previously called formula columns) in the new Search Ads 360 can’t be used for optimization. They are used for reporting only.
- In the new Search Ads 360, conversion sources are no longer configured or set in the bid strategy. Conversions for optimization are set at the sub-manager account level or in campaign settings.
- Plans in Bidding and Planning don't require conversion goals like they did in the previous Search Ads 360. Plans inherit the campaign's conversion goal setting.