Set user permissions by assigning roles

In this article, you'll learn about the campaign, user, or billing management access a user role gets in the new Search Ads 360.

When you invite someone to a manager or sub-manager account, you'll need to assign a user role. Admins decide what features a user can access and what tasks they can perform by assigning a user role.

You can assign a user to one of the following roles:

• Admin
• Admin without billing
• Standard without billing
• Read-only without billing
• Billing only
• Email-only without billing

Read about how you can grant or remove access to your Search Ads 360 account.

The table below includes the management permissions of each user role in the new Search Ads 360.

Campaign management		Admin	Admin without billing	Standard without billing	Read-only without billing	Billing	Email-only without billing
Can see campaigns and use planning tools		✔	✔	✔	✔
Can edit campaigns		✔	✔	✔
Can see reports		✔	✔	✔	✔		✔
Can edit reports		✔	✔	✔	✔
User management		Admin	Admin without billing	Standard without billing	Read-only without billing	Billing	Email-only without billing
Can see users, managers, and product links		✔	✔	✔	✔
Can edit users, managers, and product links		✔	✔
Billing management		Admin	Admin without billing	Standard without billing	Read-only without billing	Billing	Email-only without billing
Can see billing information		✔				✔
Can edit billing information		✔				✔

Special permissions required

• Admins with billing can invite, remove, and edit access to all user roles.
• Admins without billing can remove and edit access to any role except an Admin or Billing.
• Admins, Standard, and Read-only without billing can only invite or remove Email-only without billing.

Note: Email-only without billing contacts can't sign in to the new Search Ads 360. To see a report, click the link found in the email. Permissions for this user role are not editable.

The Search Ads 360 support team can't update your access if you don't have greater access permissions.

For example, support can’t update your access:

• From “Standard without billing” to “Admin” in the new Search Ads 360, or
• From “Advertiser user” to “Agency manager” in the previous Search Ads 360

Please contact the Administrator, or Agency manager within your organization, or the Account Manager assigned to your organization.

Related links

• Add, edit, or remove users
• Manage invitations