Supported data types for dynamic creative feeds

Data type Description Example
Accurate geographic type Geographic value from the Google Ads API (AdWords API)

Use case: Target banner content to one or more geographic location types
US

See also Approved geo formats.
Asset URL

A fully qualified URL beginning with http:// or https:// for use with hosted PNG files

Use case: Store a PNG file in your feed so it can change dynamically based on content selections.

Host HTML, JS, and CSS files on Asset Library.

http://motifcdn2.doubleclick.net/image.png
AssetLibrary path A non-video asset hosted in the Assets tab in Studio. DRM_Asset:yourfolder/where you host your assets/assetimage-1.jpg
AssetLibrary directory path A folder of assets hosted in the Assets tab in Studio.
Use case: Point to an entire folder of assets for use in your creative.
DRM_Asset:yourfolder/where you host your assets/
AssetLibrary video file path Path to a video asset hosted in the Assets tab in Studio. DRM_Asset:yourfolder/where you host your assets/assetvideo.mp4
Boolean Boolean value (TRUE/FALSE)

Use case: Determine if a row of content should be used by default.
TRUE
Country code Two-character country code, following ISO 3166-1 alpha-2 standard

Use case: Target banner content to a specific country or list of countries.
US

See also Approved geo formats.
Creative dimension Filters the feed by creative size.

Use case: Used when the feed has assets (for example images) that are specific to the creative size.
300x250, 728x90
Custom value Custom key-value pair as set up in Campaign Manager at the placement level.

Use case: Use a custom key-value pair to retrieve data such as third-party segmentation data or other custom values that determine what content is valid.
make=Acura
DV360 line item ID

One or more line item ID numbers from Display & Video 360.

Use case: Target content based on the Display & Video 360 line item targeting.

012345678
CM/DV360 audience ID

The ID of an audience list in an associated Campaign Manager or Display & Video 360 advertiser.

Use case: Target creative content based on the audience list. Learn more

012345678
CM Ad ID Ad ID as defined by Campaign Manager

Use case: Target content based on the ad ID.
01234567
CM advertiser ID Advertiser ID as defined by Campaign Manager

Use case: Target content based on the advertiser.
01234567
CM campaign ID Campaign ID as defined by Campaign Manager

Use case: Target content based on the campaign.
01234567
CM creative ID Creative ID as defined by Campaign Manager

Use case: Target content based on the creative.
01234567
CM dynamic targeting key

Unique, friendly labels used for targeting Campaign Manager IDs such as site placement IDs.

Created at the advertiser level in Campaign Manager and assigned to ads, creatives, and placements. At serving time, Campaign Manager dynamic targeting keys are replaced with their corresponding unique ID in Campaign Manager. Set up dynamic targeting keys (Campaign Manager sign in required)

Use case: Use targeting keys to save time and avoid errors when you use numeric Campaign Manager IDs (such as placement IDs) in your feeds.

suv, sedan
Custom CM ad tag parameter Parameter entered in Campaign Manager or as a kw=value in the ad tag (previously called Campaign Manager keyword)

Use case: Pass a custom value from the placement level in Campaign Manager
kw=sports
CM placement ID Placement ID as defined by Campaign Manager

Use case: Target content based on the placement.
01234567
CM site ID Site ID as defined by Campaign Manager

Use case: Target content based on the site.
01234567
DateTime Date relative to Coordinated Universal Time (UTC). Time is optional.

Use case: Set start and end dates during which content is valid.
12-30-2011 19:39

See also Approved date and time formats
Decimal number Numerical values in a creative with decimals (not whole)

Use case: Transmit precise numeric data to the creative such as percentages or currency values.

652.32

Exit URL A fully qualified URL beginning with http:// or https://

Use case: Store the exit URL in your feed so it can change dynamically based on content selections.
http://www.google.com
Image URL Image hosted at a specific URL that Studio re-hosts on Google servers for ad serving

Note: The plus (+) character can't be used in image URLs, and "//" can only appear at the beginning of a URL, as part of the HTTP protocol. For example, http://www.example.com is OK, but http://www.example.com//image.jpg will not work.

Use case: Can host dynamic images on a staging server during development and keep staging server URLs in the final feed.
http://www.server.com/image.jpg
List of values One or more values

Use case: Use to match values in dependent selection or constant matching.
 
Metro code Equivalent to Nielsen DMA® regions

Use case: Target banner content to a specific metro code or list of metro codes.


See also Approved geo formats
Postal code ZIP code 

Use case: Target banner content to a specific postal code or list of postal codes.
 

See also Approved geo formats

Remarketing value Remarketing value passed by a Floodlight tag

1234567

See Remarketing attributes

Text Simple text values in a creative

Use case: Dynamically populate text values in a creative such as headline copy, clickthrough URLs, and flags that can be used in conditional logic.
This is text.
Third-party served URL Impression pixels, URLs constructed on the fly, videos
 

http://somepixel.com

Whole number Numerical values in a creative

Use case: Transmit numeric data to the creative such as animation coordinates or timing.
5234
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