Approved geo-targeting formats

Geo-targeting allows advertisers to target content based on a user's geographic location. In order to use the geo-targeting strategy, you must use the correct format within the feed.

Google Ads API geo-targeting formatting

The geographic location value must be formatted exactly as it is displayed in the Canonical Name column of the Google Ads API. This includes all spacing, capitalization, and commas. If multiple geographic values are required within one cell, use a pipe as the delimiter instead of a comma. Commas cannot be used for separating multiple geographic values. Double quotes are not necessary, but they do not break the code.

A list of all supported geographic location types and values can be downloaded from the Google Ads API site. To download, click on the "Latest .csv (Date)" link above the API table.

Here are some examples of valid and invalid formatting in the feed:

ID City Valid?
1 Paris,Ile-de-France,France Yes
2 London,England,United Kingdom Yes
3 Paris,Ile-de-France,France Yes
4 Paris,Ile-de-France,France|London,England,United Kingdom Yes
5 Paris,Ile-de-France,France”|London,England,United Kingdom Yes
6 Paris,France No
7 Paris,Ile-de-France,France”,”London,England,United Kingdom No

Refer to these accurate geo-targeting examples for more information.

Standard geo-targeting formatting

Standard geo-targeting includes three location types:

  • DMA region: The DMA region values are only available for the United States. Refer to the list of approved Nielsen DMA® regions. For example, New York is represented as 501. To target content to multiple regions, enter the codes as a comma-separated list (e.g. 500,501,502).
  • Postal code: The postal code values are only available for the United States. Refer to the 5 digit USPS postal codes. For example, New York can be represented by 10011. To target content to multiple postal codes, enter the codes as a comma-separated list (e.g. 10011,10012,10014).
  • Country: The country values are available globally. These values must be formatted using the standard ISO two-character country code. For example, Spain is represented by ES. To target content to multiple countries, enter the codes as a comma-separated list (e.g. ES,FR,US).
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