Supported data types for dynamic creative feeds

Data type	Description	Example
Accurate geographic type	Geographic value from the Google Ads API (AdWords API) Use case: Target banner content to one or more geographic location types	US See also Approved geo formats.
Asset URL	A fully qualified URL beginning with http:// or https:// for use with hosted PNG files Use case: Store a PNG file in your feed so it can change dynamically based on content selections. Host HTML, JS, and CSS files on Asset Library.	https://s0.2mdn.net/creatives/assets/image.png
Asset Library path	A non-video asset hosted in the Assets tab in Studio.	DRM_Asset:yourfolder/where you host your assets/assetimage-1.jpg
Asset Library directory path	A folder of assets hosted in the Assets tab in Studio. Use case: Point to an entire folder of assets for use in your creative.	DRM_Asset:yourfolder/where you host your assets/
Asset Library video file path	Path to a video asset hosted in the Assets tab in Studio.	DRM_Asset:yourfolder/where you host your assets/assetvideo.mp4
Boolean	Boolean value (TRUE/FALSE) Use case: Determine if a row of content should be used by default.	TRUE
Country code	Two-character country code, following ISO 3166-1 alpha-2 standard Use case: Target banner content to a specific country or list of countries.	US See also Approved geo formats.
Creative dimension	Filters the feed by creative size. Use case: Used when the feed has assets (for example images) that are specific to the creative size.	300x250, 728x90
Custom value	Custom key-value pair as set up in Campaign Manager 360 at the placement level. Use case: Use a custom key-value pair to retrieve data such as third-party segmentation data or other custom values that determine what content is valid.	make=Acura
DV360 line item ID	One or more line item ID numbers from Display & Video 360. Use case: Target content based on the Display & Video 360 line item targeting.	012345678
CM/DV360 audience ID	The ID of an audience list in an associated Campaign Manager 360 or Display & Video 360 advertiser. Use case: Target creative content based on the audience list. Learn more	012345678
CM Ad ID	Ad ID as defined by Campaign Manager 360 Use case: Target content based on the ad ID.	01234567
CM advertiser ID	Advertiser ID as defined by Campaign Manager 360 Use case: Target content based on the advertiser.	01234567
CM campaign ID	Campaign ID as defined by Campaign Manager 360 Use case: Target content based on the campaign.	01234567
CM creative ID	Creative ID as defined by Campaign Manager 360 Use case: Target content based on the creative.	01234567
CM dynamic targeting key	Unique, friendly labels used for targeting Campaign Manager 360 IDs such as site placement IDs. Created at the advertiser level in Campaign Manager 360 and assigned to ads, creatives, and placements. At serving time, Campaign Manager 360 dynamic targeting keys are replaced with their corresponding unique ID in Campaign Manager 360. Set up dynamic targeting keys (Campaign Manager 360 sign in required) Use case: Use targeting keys to save time and avoid errors when you use numeric Campaign Manager 360 IDs (such as placement IDs) in your feeds.	suv, sedan
Custom CM ad tag parameter	Parameter entered in Campaign Manager 360 or as a kw=value in the ad tag (previously called Campaign Manager 360 keyword) Use case: Pass a custom value from the placement level in Campaign Manager 360	kw=sports
CM placement ID	Placement ID as defined by Campaign Manager 360 Use case: Target content based on the placement.	01234567
CM site ID	Site ID as defined by Campaign Manager 360 Use case: Target content based on the site.	01234567
DateTime	Date relative to Coordinated Universal Time (UTC). Time is optional. Use case: Set start and end dates during which content is valid.	12-30-2011 19:39 See also Approved date and time formats
Decimal number	Numerical values in a creative with decimals (not whole) Use case: Transmit precise numeric data to the creative such as percentages or currency values.	652.32
Exit URL	A fully qualified URL beginning with http:// or https:// Use case: Store the exit URL in your feed so it can change dynamically based on content selections.	https://www.google.com
Image URL	Image hosted at a specific URL that Studio re-hosts on Google servers for ad serving Note: The plus (+) character can't be used in image URLs, and "//" can only appear at the beginning of a URL, as part of the HTTP protocol. For example, https://www.example.com is OK, but https://www.example.com//image.jpg will not work. Use case: Can host dynamic images on a staging server during development and keep staging server URLs in the final feed.	https://www.server.com/image.jpg
List of values	One or more values Use case: Use to match values in dependent selection or constant matching.
Metro code	Equivalent to Nielsen DMA® regions Use case: Target banner content to a specific metro code or list of metro codes.	See also Approved geo formats
Postal code	ZIP code  Use case: Target banner content to a specific postal code or list of postal codes.	See also Approved geo formats
Remarketing value	Remarketing value passed by a Floodlight tag	1234567 See Remarketing attributes
Text	Simple text values in a creative Use case: Dynamically populate text values in a creative such as headline copy, clickthrough URLs, and flags that can be used in conditional logic.	This is text.
Third-party served URL	Impression pixels, URLs constructed on the fly, videos	https://somepixel.com
Whole number	Numerical values in a creative Use case: Transmit numeric data to the creative such as animation coordinates or timing.	5234