Add or remove shows and episodes

Here's how to manage your podcast in Podcasts Manager.

Add a show

Adding a show to Podcasts Manager means proving to Podcasts Manager that you own the RSS feed of the podcast.

In order to create a show in Podcasts Manager, you must first create and publish your podcast RSS feed (and optional podcast homepage) and ensure that the feed is indexed.

Google is aware of, and serves, many podcasts that are not registered in Podcasts Manager. Adding a show lets you see the listening data for that podcast.

To add a show in Podcasts Manager, you must verify ownership of the podcast's RSS feed as described here:

If this is your first show in Podcasts Manager

  1. Open the Add and Verify wizard. If your podcast has more than one RSS feed, read more about multi-feed shows. You should only need to verify one feed per podcast; you will be guided as to which one to verify.
    • If you are signed in to Google using the owner email address specified in the show's RSS feed, your ownership is automatically verified.
    • If you are signed in to Google with another account, a verification code will be sent to the email address of the owner specified in the RSS feed. Enter the code as directed in the verification page to prove ownership of the feed.
    • Note that the show in Podcasts Manager is verified to the Google account that submits the verification code, not the email address to which the verification code was sent.
  2. Note that the show in Podcasts Manager is verified to the Google account you used when running the Add and Verify wizard, not the email address to which the verification code was sent.
If you start the verification flow but do not complete it, you will see the show in your Podcasts Manager show list, but you will not be able to access that show.
  1. After verifying ownership of your show,, optionally add users to the show in Podcasts Manager. When you verify ownership of a feed you are granted Admin status for the show with the Google account that you used to verify ownership.

  2. View your show's user analytics. Remember to log in using the  Google account verified for the show.

    • If Google has already been serving episodes to users and there is listening data, you will see up to 30 days' worth of data as soon as you create a new show in Podcasts Manager.
    • If you don't see any data for your new show, either the podcast was previously unknown to Google (that is, it was never indexed), or you had no listeners on Google Podcasts platforms in the last 30 days. Confirm that your show is indexed. You should start to see new listener data on Google Podcasts platforms as it accrues.

If you have at least one verified show in Podcasts Manager

  1. From the show-level report in Podcasts Manager, open the drop-down list of shows.
  2. Click Add show and follow the instructions in the Add and Verify wizard. If your podcast has more than one RSS feed, read more about multi-feed shows. You should only need to verify one feed per podcast; you will be guided as to which one to verify.
    • If you are signed in to Google using the owner email address specified in the show's RSS feed, your ownership is automatically verified.
    • If you are signed in to Google with another account, a verification code will be sent to the email address of the owner specified in the RSS feed. Enter the code as directed in the verification page to prove ownership of the feed.
    • Note that the show in Podcasts Manager is verified to the Google account that submits the verification code, not the email address to which the verification code was sent.
If you start the verification flow but do not complete it, you will see the show in your Podcasts Manager show list, but you will not be able to access that show.
  1. After verifying ownership of your show, optionally add users to the show in Podcasts Manager. When you verify ownership of a feed you are granted Admin status for the show with the Google account that you used to verify ownership.

  2. View your show's user analytics. Remember to log in using the  Google account verified for the show.

    • If Google has already been serving episodes to users and there is listening data, you will see up to 30 days' worth of data as soon as you create a new show in Podcasts Manager.
    • If you don't see any data for your new show, either the podcast was previously unknown to Google (that is, it was never indexed), or you had no listeners on Google Podcasts platforms in the last 30 days. Confirm that your show is indexed. You should start to see new listener data on Google Podcasts platforms as it accrues.

 

Problems verifying a feed
  • Duplicate feed: If Google says that the podcast that you are trying to create is already being served from another feed, you won't be able to verify ownership of the submitted feed. See Podcast is already claimed.
  • Feed already verified: You can't verify ownership of a feed that someone has already verified ownership of. (However, if the served feed changes for a show, anyone can verify the newly served feed.) Please contact the feed owner listed in the Owner block of the feed.

Access an existing show

If you need access to an existing show in Podcasts Manager, ask an Admin in the existing show to grant you access.

Add a feed to an existing show

If you try to add a new feed to an existing show in Podcasts Manager, be aware that Google serves only one feed per podcast to listeners. When you try to add the new feed, one of the following will occur:

  • If the new feed is similar to another feed for any verified show on Podcasts Manager, you will be informed of the URL of the feed that is served by Google, and you won't be permitted to add the feed. Google chooses only one feed from similar feeds to serve to listeners, and that is the feed that must be verified in order to create (or maintain ownership) of a show in Podcasts Manager. If Google has never seen this feed before, it might take a few days before Google realizes that this new feed is similar to an existing feed; in that case, you will see an alert in your show in Podcasts Manager.
  • If the feed is not similar to another feed for any verified show on Podcasts Manager, your new feed will be considered a separate podcast, will create a new Podcasts manager show, will be served separately to listeners from the other feed. The different shows might have the same name and branding on Podcasts Manager, but Google won't consider them to be related.

Learn more about podcasts with multiple feeds.

Remove a show

  • To remove a show from your shows list in Podcasts Manager, you must ask an Admin to remove you. This removes the show in your Podcasts Manager account; other users will not lose access. If you want access to the show again, you will have to ask a show Admin to add you.
  • To remove a show for all Podcasts Manager users, you must remove the show from all Google Podcasts platforms as described in the next bullet.
  • To remove a podcast from Google, remove or block access to all RSS feeds. This will make the podcast unavailable to all listeners on Google Podcasts platforms (except for any episodes that they have downloaded). You will still be able to access the show in Podcasts Manager, but you will stop accumulating any new listening data, except for episodes that were downloaded, which can continue to accrue listening data. If you later re-post the podcast feed, any data older than 30 days will be lost, as well as any data accrued while the feeds were gone (except for listens to downloaded episodes during the missing feed period).

Add or remove episodes

Episodes are shown in Podcasts Manager if they have any listening data in the past 16 months, whether or not they still exist on the currently served feed. You can add or remove episodes from Google Podcasts platforms by adding or removing them from RSS feed for your show.

If you have multiple feeds for your show, be sure to remove the episode in the feed being served. Read more.

Episodes are uniquely identified by file URL, not by the <guid> tag in Podcasts Manager. This means that if you change the URL of an episode file for any reason, Podcasts Manager will see it as a new, identically named episode in your show, and listening data will be assigned to the episode by episode URL. URL changes are any changes except casing, for example:

  • http to https is a change
  • example.com?id=1111 to example.com?id=2222 is a change
  • example.com to Example.com is not a change

Note that Google Podcasts platforms do identify an episode by the GUID provided in the feed, not the URL, so if the URL changes, the episode won't change to listeners, but will change in Podcasts Manager.

Add an episode

To add an episode to your show in Podcasts Manager, add the episode to the show's currently served RSS feed. You will see the episode listed in Podcasts Manager after all the following events occur:
  • Google has found the episode in your feed, and
  • The episode has listener data. New listening data takes 2-3 days to appear in Podcasts Manager.

Remove an episode

If an episode has accrued any data in the past 16 months, it will appear in Podcasts Manager for that show; you cannot remove an episode using Podcasts Manager. However, if you remove an episode from your feed, Google will stop serving that episode. Once the episode has no data within the past 16 months, it will be dropped from the show in Podcasts Manager.

Get your feed indexed

Your show won't be visible on Google or accrue data in Podcasts Manager until your feed is indexed by Google. Google continuously finds and indexes feeds on the internet, but here's how to ensure that it gets indexed soon:

  1. Check if your feed is indexed.
  2. If your feed is not indexed, get it indexed. It will take a few days after indexing for Google to start serving your podcast to users, and collecting listen data. Until that time, you won't see any data in your show's analytics report.
  3. After your feed is indexed the first time, Google will recheck it often for updates, so you shouldn't need to manually request indexing for that feed again.