Every podcast RSS feed that is known to Google is associated with one and only one show on Google Podcasts. However, a show on Google Podcasts can have multiple feeds associated with it. For example, a show might have a feed that shows only the last 10 episodes, another feed that includes episodes on a specific theme (true crime, or COVID, for example), and another feed that includes all episodes ever produced. Google chooses one of these feeds to serve on Google Podcasts, and only that feed will be served. Google might later choose a different feed to serve if we think a different feed is more relevant to listeners (for example, when you post a new feed that seems more relevant), but feed changes in Google Podcasts should not happen very often for most shows. If you wish to specify a different feed to serve for your show, you can change the served feed.
If a feed is not part of any known show, or if a feed is part of a show that has not been claimed by anyone, you can verify ownership of the feed.
If a feed is associated with a show that is owned by someone else, you cannot verify ownership of that feed. If you think a feed is incorrectly associated with a different show, you can contact Google to report a mistake.
Read some background about how feeds relate to shows on Podcasts Manager.
- Learn how to manage your show on Google Podcasts Manager.
- Learn how to manage your show on Google Podcasts.
Changes in a podcast's served feed do not occur often; however, when they do, you should verify ownership of the new served feed quickly to avoid losing new data.
If Google changes the served feed for a podcast:
- If the newly served feed was previously verified for this show, the change happens invisibly to the show in Podcasts Manager (though you can see the new served feed in the feed history).
- If the feed changes to a new, never-verified feed:
- You will see a notification in your Podcasts Manager show about the feed change, with a prompt to verify the new feed.
- Any episode that appears on both the old and new feed can no longer accrue listening data until ownership of the new feed is verified for the show. Listening data during this intervening period is lost permanently, though there is typically a 2-3 day grace period where you might continue to see data. Thus, a feed change will typically be visible as a dip in your show data; the faster you verify the new feed, the shorter the dip.
- If you do not verify the newly served feed, data for episodes in the new feed will eventually go down to zero.
From the time that you send a verification code until you complete the verification process, all users will lose access to the show in Podcasts Manager. However, new data for the show is dropped from the time that the feed changes until you complete the verification process. Therefore, if you think that you can complete the verification process soon, send the code to continue aggregating data, even though you will lose access to the show until you complete the verification process. If you don't think that you will ever be able to complete the verification process, we recommend not sending the code, as you will lose access to the show until you complete the verification process.
- To verify the feed for a new show, follow the instructions to add a new show to Podcasts Manager.
- If you have requested a verification code but have not received it:
- Check your spam or filtered messages, to see if the email with the code was filtered out.
- Be sure that you are checking the email account listed in the feed RSS file. The code will be sent to this email address.
- If Google has changed the served feed for your show, you will see a notification in Podcasts Manager, with a link to the verification wizard. Anyone with access to the show can click the link and reverify the show. See How feed changes affect your show.
- If you want to add a feed to an existing show, read this.
You can see a list of all served feeds that were successfully verified for your Podcasts Manager show. You can't see any feeds associated with the show before the show was claimed in Podcasts Manager.
To see your show's verified feed history:
- Click Settings > Feeds on the show homepage in Podcasts Manager. Any feed listed was verified and served at least once for this show, during the lifetime of the show in Podcasts Manager.
To see the served feed for your show:
- Click Settings > Feeds on the show homepage on Podcasts Manager to see a list of all feeds that were ever verified for your show. The currently served feed is marked Served.
If you see a warning that the show is now served from a different feed, click Verify new feed to see the URL of the new served feed in the verification wizard.
If you are not using Podcasts Manager, you can find the served feed for a show by subscribing to it in the Google Podcasts app, Click Settings > View RSS feed then copy the feed URL or click Open in Chrome.
- If you want to move a feed to another URL, see here.
- If you want Google to use another feed, see Change the served feed.
- If you simply remove or block the show's current feed file, Google will promote another feed in your feed group as the served feed, if another eligible feed is available. If no other eligible feeds exist, your show will cease to be available on Google Podcasts, but will still be available on Podcasts Manager (although no new data will accrue, except from downloaded episodes).
If you think that Google has chosen the wrong feed to represent your podcast, you can tell Google explicitly which feed you want served for your show.
To change the served feed:
- You must have already verified ownership of the show in Podcasts Manager.
- Click Settings > Feeds on the show homepage in Podcasts Manager.
- Click Change served feed.
- You will be prompted to select which feed to serve:
- If the feed is in your show's feed history, choose the feed from the list, and the change should happen in a day or two without any additional verification.
- If the feed is not in your feed history, enter the feed URL, and verify ownership of the feed, as with any new feed. You will receive a verification code by email, and must provide the code in the verification flow to complete the process of changing the feed. Note that you will lose access to the show on Podcasts Manager when you click the "send code" button, so you should complete ownership verification promptly once the code is sent.
How can I tell Google which feed to served for my podcast?
- If your podcast has multiple feeds, you can indicate to Google which feed is the main feed for your show by linking your homepage to your feed with a
<link type="application/rss+xml" rel="alternate">tag, and linking your feed to that homepage using a
<link>tag. This is a very strong suggestion to Google that this should be the definitive feed for your podcast. If, after doing so, you find that Google is still using the wrong feed for your show, you can request a change in the served feed.
What happens to my Podcasts Manager show if Google changes the served feed?
- If you've claimed ownership of the served feed, and Google later selects a different feed, you'll see a notification in Podcasts Manager warning you about the change, with a link to verify the new served feed. (You'll also get an email telling you about the change). If you don't verify ownership of the new feed within a certain period of time, you will not be able to see any new data for the show, even if your (non-served) verified feed has some of the same episodes.