Set up
From opening an account to running your first ad, these articles will walk you through how to get your Google Merchant Center account ready to run ads on Google Shopping.
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Shopping beginner's guide |
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Set up your account
- Sign up for Google Merchant Center
- Navigate Google Merchant Center
- About your store name
- Upload a logo
- Register your site's URL
- Verify and claim your store's website
- Set up auto-tagging in Merchant Center
- Advanced account setup
- About multi-client account reporting
- About user access for Merchant Center
- Change your Merchant Center email preferences
- Set up your return policies for Shopping ads and free listings
- About product data alerts
- About marketplaces
- Multi-seller accounts
- Remove products from your account
- Submit stable landing pages
- Delete your Merchant Center account
- Delete return policies for Shopping ads and free listings
- About the Shopping experience scorecard program
- Share your business identity attributes (US only)
- Manage your notifications
- About automatic website verification
- I want to add my social profile to Merchant Center (US only)
Add your products
Set up shipping
- About shipping settings
- Set up shipping settings
- Use the shipping overview page to optimize your shipping settings
- Add a minimum order value
- Set up Shopping ads and free listings in multiple countries
- Set up estimated delivery time
- Set up regions
- Set up transit time label
- Show users that you offer free and fast shipping
- Checkout and landing page requirements to show users free and fast annotation on your ads
- About letting Google calculate your shipping speeds
- Providing historical order tracking data to display more accurate shipping speeds
- Use conversion tracking to validate your shipping data
- About shipping signals partners
- Post-purchase experience for shipping
- About same-day delivery for local product listings
- About same-day delivery for online product listings
- About shipping information displayed on offers that weren't uploaded to Merchant Center
Link accounts
- Link a Google Ads account to Merchant Center
- Linking Merchant Center and Display & Video 360
- Link Business Profiles and Merchant Center
- Manage account links with partners
- Link your Merchant Center account to a third-party platform
- [GA4] Link your Merchant Center account and Google Analytics property
- Use Google tag as a conversion source
- Set up purchase events for Google tag
Set up feeds
- Use automated feeds to build your product data
- Create a feed
- Show products in multiple target countries
- Set up feed rules
- Remove a feed or feed label
- Set up custom attributes to use in feed rules
- Content API in Merchant Center
- Quickly add or update your products directly in Merchant Center
- Edit product details in Merchant Center
- About price drop annotations
- About sale price annotations
- About annotations and badges in Shopping ads and free listings
- Display your products in 3D and augmented reality
Set up returns and refunds
- About the Google Guarantee for Buy on Google
- Set up your return policies for Shopping ads and free listings
- Set up returnless refunds for Buy on Google
- About refunds based on item condition
- Set up return addresses for Buy on Google
- Set up return policies for Buy on Google
- Choose how you manage your Buy on Google returns
- Delete return policies for Shopping ads and free listings