In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

List your local products for free on Google

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By participating in free local product listings, your in-store products can appear in free listings across Google properties, including Google Search, Google Images, the Shopping tab, Google Maps, and Google Lens (availability of listing types varies by country). Learn more about available listing types


We’re currently working with retailers who have brick-and-mortar stores in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the UK, the US, UAE, Ukraine, and Vietnam.

How it works

Just as we don't charge sites to be part of the Google Search index, if you’re a participating merchant, your products can appear in local product results across Google properties for free. To become eligible:

  1. Follow policies for listing your products for free on Google and policies for local inventory ads.
  2. Submit your primary feed and local product inventory feed through Google Merchant Center. Learn more
  3. Opt in to list your local products for free on Google by selecting the corresponding feature in Merchant Center. Learn more

Note: For merchants submitting feeds through Google Merchant Center, this feature applies to showing your in-store product offers in free listings on Google. If you submit a feed through Google Merchant Center and don't opt into this feature, Google may still use and display certain product feed data you submit (for example, titles and images) as described in the Merchant Center terms of service, including to improve Google’s services.

Also, if you’ve previously submitted a product feed to Google, you may already have products appearing in free listings. Follow these instructions to manage your destinations, if you don’t want your products appearing on free local listings.

Set up local inventory

To show your products for free on Google, you must provide information about your business, stores, and products. Learn more about how to set up your free local product listings

Tip: Eligible retailers in the US, CA, UK, and IE can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.

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