List your local products for free on Google

By participating in free local product listings, your in-store products can appear in free listings across Google properties, including Google Search, Google Images, the Shopping tab, Google Maps, and Google Lens. Learn more about available listing types


We’re currently working with retailers who have brick-and-mortar stores in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Republic of Korea, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK, the US, UAE, Ukraine, and Vietnam.

How it works

Just as we don't charge sites to be part of the Google Search index, if you’re a participating merchant, your products can appear in local product results across Google properties for free. To become eligible:

  1. Follow policies for listing your products for free on Google and policies for local inventory ads.
  2. Submit your product feed and local product inventory feed through Google Merchant Center. Learn more
  3. Opt in to list your local products for free on Google by selecting the corresponding feature in Merchant Center. Learn more

Note: For merchants submitting feeds through Google Merchant Center, this feature applies to showing your in-store product offers in free listings on Google. If you submit a feed through Google Merchant Center and don't opt into this feature, Google may still use and display certain product feed data you submit (for example, titles and images) as described in the Merchant Center terms of service, including to improve Google’s services.

Also, if you’ve previously submitted a product feed to Google, you may already have products appearing in free listings. Follow these instructions to manage your destinations, if you don’t want your products appearing on free local listings.

Set up local inventory

Sign up to list your products for free on Google by selecting it when you sign up for Merchant Center, or click Growth in the page menu on the left, then Manage features. Select list your products for free on Google from the list of available programs.

  1. Add your business information.
  2. Link your Google My Business account and select your location groups.
  3. Upload your logo.
  4. Create, register, and submit feeds.
  5. Verify your About page (European countries only).
  6. Request inventory verification.

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