Pickup later with product data

Pickup later enables you to provide a direct online to offline experience for your customers. For items that can be picked up in store within a specific SLA regardless of store availability, pickup later enables you to use your stores as an omnichannel asset and differentiator. Unlike other in-store products, pickup later doesn't require full inventory information.

In order to implement pickup later with product data, you must meet the following requirements:

• The availability [availability] attribute of your products must be in-stock.
• You must be able to identify your store locations which are eligible to fulfill online orders.
• You must be able to fulfill store pickup orders even when a product isn't physically in-stock at your store locations.

On this page

• Website requirements
• Data requirements
• Select participating Business Profile locations
• Opt into Pickup later with product data
• Switch from a landing page experience to and from pickup later with product data

• Frequently asked questions

Website requirements

To be eligible for pickup later with product data, your website must meet the following requirements on both desktop and mobile devices, including tablets:

• Must provide option to pick up a product: The landing page or the checkout flow must display the option to pick up the product at a later day.
• Pick up SLA must be: When showing the pick up option in your website, it must be clear when the item will be available for pick up. The pickup SLA doesn't need to reflect your store's opening hours. If your pickup SLA is 3 days but the third day is when your store is closed, we'll automatically show the next available pickup day on Google. Keep your store hours up-to-date on your linked business profile.
• Allow customers to select the store where their order will be shipped: Customers should be able to select to which store a product will be shipped
• Allow customers to complete their order on your website: Customers must be able to purchase or reserve a product via your website for pickup.
• If charged, display the pickup fee: If there are any extra charges for pickup, it must be clear. This can be shown on the checkout flow. For a more detailed overview of what constitutes a misrepresentation, consult our misrepresentation policy.
• Must provide pickup confirmation: A notification must be sent when the order is ready to be picked up (for example, by sending an email or SMS).
• Must show fulfillment option before payment information is entered: Allow customers to view your fulfillment options before checking out. For a more detailed overview of what constitutes a misrepresentation, consult our misrepresentation policy.

Website recommendations

In addition to the website requirements above, we recommend the following:

• Don't require customers to create an account before showing your fulfillment options (for example: provide a “checkout as guest” option).
• Don't require customers to enter address information before showing your fulfillment options.

Data requirements

In addition to the data source requirements for Shopping ads, you must add the following attributes to your primary data source:

Select participating Business Profile locations

By default, Google will show in the linked Business Profile location group.

If all of your store locations are eligible to fulfill online orders, select the Business Profile location group that contains all of your store locations during account linking.

If only a subset of your store locations are eligible to fulfill online orders, organize these stores into a separate location group. During account linking, select this location group.

If you're unable to re-organize your store locations into groups, reach out to our support team by filling out the Contact us form and selecting “I want to exclude some of my stores from serving pickup later ads.” Under “Provide a list of store codes and addresses for your locations that do not offer the option for users to pick up their product(s)” specify the store codes and addresses of the locations that aren't eligible to allow users to pick up your products.

Opt into pickup later with product data

For pickup later with product data, you need to have activated the local inventory ads or free local listings add-on. When it’s ready, follow the steps bellow:

In your Merchant Center account, click the Settings & tools icon . Then, select Add-ons.

Select your add-ons.

In the "Free local listings" or “Local inventory ads” card, click Go to Free local listings or Go to Local inventory ads.

Click Show me next to the country you want to set pickup later with product data up.

Add your stores.

Select "Your in-store product availability".

Select "Let customers know that I can ship products to stores”.

Add a URL that shows a product page with pickup later information.

If you haven't started onboarding yet, follow the implementation guide.

Pickup later with product data review status

After providing the example product URL, Google will review the landing page to ensure it has all the requirements. Follow the steps below to see the status:

In your Merchant Center account, click the Settings & tools icon . Then, select Add-ons.

Select your add-ons.

In the "Free local listings" or “Local inventory ads” card, click Go to Local inventory ads or Go to Local inventory ads.

Click Show me next to the country you want to view status.

Select “Your pickup experience (Optional)”.

Check the icon next to “Customers can pick them up later at a store”.

Your pickup later status can may show:

• Verified: No further action needed.
• Under review: Check back soon. The URL for your web page is under review. This process can take up to a week.
• Request review: Google reviewed and rejected your URL. Ensure that your URL and business meet the pickup later requirements and make any necessary updates. Then, re-submit your product URL example.
• Action required: An invalid URL has been submitted. Review and update the provided link and click Save.

Switch from a landing page experience to and from pickup later with product data

If your product page experience is already reviewed or currently under review and would like to change to pickup later with product data, or if you've onboarded with pickup later with product data and would like to change your product page experience to pickup later with in-store inventory data, follow the steps below:

Frequently asked questions