Get started with the local feeds partnership program as a data provider

Use this guide to join the local feeds partnership program as a point of sale (POS)/inventory data provider. Learn more about local inventory ads (LIA)


  • Become a trusted Google Partner
  • Provide value to your customers:
    • Free and paid promotion of in-store products on Google Search, Shopping ads on Google, and more
    • Bring local stores online
    • Measure the ability of digital ads and free product listings to drive in-store traffic and sales

Point of sale (POS) and inventory data provider requirements

To join the local feeds partnership program, you need to meet these requirements:

  • Sales feed: Send daily sales details for each participating store.
  • Inventory feed: Send daily inventory data for each participating store.
  • Store feed (recommended): If you do not know the retailer’s Business Profile store codes, you must be able to send a mapping of your internal store codes to the store addresses for each participating store.


Note: In order to implement the local feeds partnership program, you're required to upload either an inventory feed or a sales feed. You can also upload both feeds and use them in combination.


Merchant eligibility requirements

To join the local feeds partnership program, your merchant needs to meet these requirements:

  • Store: At least one physical store with at least 50 identifiable products.Learn more about unique product identifiers
  • Local inventory ads: Merchant must not already be using the local inventory ads feature to show their local products on Google.
  • POS/inventory data providers: Merchant must authorize you to provide their stores’ sales and inventory data to Google.
  • Inventory checks: Merchant must be willing to allow Google to perform in-store inventory verifications in a subset of their stores.

Implementation overview

Here are the steps to implement LIA as a POS/inventory data provider:

  1. Onboard as a data provider
  2. Onboard a merchant
  3. Create and launch campaigns
  4. Optional inventory verification
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