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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Get started with the local feeds partnership program as a data provider

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Use this guide to join the local feeds partnership program as a point of sale (POS)/inventory data provider. Learn more about local inventory ads (LIA) and free local listings.

Benefits

  • Become a trusted Google Partner
  • Provide value to your customers:
    • Free and paid promotion of in-store products on Google Search, Shopping ads on Google, and more
    • Bring local stores online
    • Measure the ability of digital ads and free product listings to drive in-store traffic and sales

Point of sale (POS) and inventory data provider requirements

To join the local feeds partnership program, you need to meet these requirements:

  • Sales feed: Send daily sales details for each participating store.
  • Inventory feed: Send daily inventory data for each participating store.
  • Store feed (optional): If you don't know the retailer’s Business Profile store codes, you must be able to send a mapping of your internal store codes to the store addresses for each participating store.
Note: In order to implement the local feeds partnership program, you're required to upload either an inventory feed or a sales feed. You can also upload both feeds and use them in combination.

Merchant eligibility requirements

To join the local feeds partnership program, your merchant needs to meet these requirements:

  • Store: At least one physical store with at least 11 identifiable products. Learn more About unique product identifiers.
  • Local inventory ads: Merchant must not already be using the local inventory ads feature to show their local products on Google.
  • POS/inventory data providers: Merchant must authorize you to provide their stores’ sales and inventory data to Google.
  • Inventory verification: Merchant must be willing to allow Google to perform in-store inventory verifications in a subset of their stores.
Note: Inventory verification isn't required if your merchant implements the merchant hosted local storefront (full) or the merchant hosted local storefront (basic) features.

Implementation overview

Here are the steps to implement LIA as a POS or inventory data provider:

  1. Onboard as a data provider
  2. Onboard a merchant
  3. Create and launch campaigns
  4. Optional inventory verification

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