Improve eligible inventory

Eligible inventory is inventory that’s eligible to show in local inventory ads and free local product listings.

How it works

Google shows local inventory ads and listings for items that meet the requirements below:

  • The store code corresponds with a published location in your linked Google My Business (GMB) account.
  • The id corresponds with a product in your local products feed that meets the feed attribute requirements and Shopping ads policies.
  • The inventory item is in stock, or if your account is enabled for this feature, on display to order. To see if your account is enabled for this feature, contact our support team.


When you have more eligible inventory, you can serve local inventory ads and free local listings--giving you more opportunities to drive traffic to your store. A higher number of approved products can positively influence your performance.

How to improve your eligible inventory

Use these guidelines to improve your eligible inventory:

  • Ensure that all store codes you provide in your local products inventory feed correspond with published locations in your linked GMB account. Learn more about matched stores for inventory.
  • Ensure that each unique id provided in local products inventory feed also exists in your local products feed. Make sure the product meets feed attribute and policy requirements. Learn more about approved local products.
  • Ensure that the distribution of your inventory availability corresponds with business reality. Learn more about availability for inventory.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center