Merchant hosted local storefront
The merchant hosted local storefront lets you direct shoppers to your website when they click on your local inventory ads. By directing shoppers to your website instead of your Google-hosted local storefront, you can manage and track your shoppers' entire experience.
This article helps you understand how the merchant hosted local storefront works and what’s required for your local products feed and website.
How it works
The merchant hosted local storefront surfaces all your purchase options and includes local product information in your existing website.
Here’s how the process works behind the scenes:
- A shopper clicks a local inventory ad.
- Google passes store code to the retailer.
- The retailer generates the landing page for the clicked product, customized to store.
You can self-detect users’ locations; however, you must direct users to the store Google passes in the URL generated by the user’s click.
Note: You still need to submit a local products feed to enable multichannel Shopping ads and local inventory ads.
Local products feed requirements
Add the attributes
link_template to your local products feed. You can also add the optional attribute
mobile_link_template to deliver a merchant hosted local storefront optimized for mobile devices and track mobile clicks.
- Include the
store_codeValueTrack parameter for both attributes
- Verify and claim your website URL, and make sure the website URL registered in Merchant Center matches the domain in the
link_template. If the website URL doesn’t match the registered domain, learn how to resolve this issue.
Include URL tracking parameters in
link_templateshould provide a link to a product’s store-specific landing page. URL structures vary across websites. Store codes can be URL parameters, or part of the URL path. See examples below:
store_code as URL parameter
|123||2-Person Camping Tent - Adventure Series||249.99 USD||http://mikemart.com/123?store=
store_code as part of URL path
|abc||LED flashlight and carrying case||19.99 USD||
Landing page requirements
The landing page for your merchant hosted local storefront must meet the following requirements:
Display store name, store address, local product price, and availability information on the landing page. Make sure your information meets the following requirements:
- Make sure local information is clearly visible upon opening the page. Show local information without user interaction (e.g. above the fold, upon loading of the page)
- Highlight local availability as much as the option to Buy online
- Show local information in the primary product section (e.g. not in the header)
- Display the local price or ensure that local prices match online prices
- Ensure your website accepts the store code Google passes along to populate the information above
- Provide an option to change store location
- Optimize for desktop and mobile devices, including tablets
- Contains structured data markup for merchant hosted local storefront
Landing page recommendations
In addition to the landing page requirements above, we recommend the following:
- Link to additional purchase options (e.g. Buy online and pickup in-store)
- Show store details like phone number, directions, and hours
- Offer the ability to browse similar or related products in-stores or online
- Provide information about sales, coupons, and promotions
Structured data requirements
Structured data markup is required on your product landing pages. This is used to help Google retrieve up-to-date information about your products and offers directly from your website.
Learn about the structured data markup requirements for your merchant hosted local storefront pages.