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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Merchant hosted local storefront

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The merchant hosted local storefront represents only a single merchant’s local storefront information. It lets you direct customers to your website when they click on your local inventory ads. By directing customers to your website, you can manage and track your customers' entire experience.

This article helps you understand how the merchant hosted local storefront works and what’s required for your local products feed and website.

Implementation options

There are 2 options to implement the merchant hosted local storefront feature: full and basic

Feature Type User experience Shopping annotation displayed
Full Clicking on a local inventory ad or a free local listing redirects to a product landing page that displays an item’s availability at a specific store. Users will be shown a distance annotation (for example, “3.5 mi”) which shows the distance to a store where they can purchase the item.
Basic Clicking on a local inventory ad or a free local listing will redirect to a product landing page where customers can check the item’s availability at a store nearby. Users will be shown the “in-store” annotation which communicates that the item is available for purchase at a store nearby.
Note: You can select a landing page experience for your local inventory ads in Merchant Center. For free local listing, use the Contact Us form to request an eligibility review.

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