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Google Customer Reviews basics

Google Customer Reviews is a free service that enables you to collect valuable feedback from customers who’ve made a purchase on your site. Your customers can choose to take a survey to rate their experience with just one click on your checkout page. Ratings from customer surveys apply to seller ratings eligibility and, optionally, to Product Ratings eligibility. 

This article will give you basics about how Google Customer Reviews works and how it connects with both product and seller ratings.


  • Google Customer Reviews data is accepted by seller ratings, helping you gain seller ratings on Search ads and Shopping ads
  • Google Customer Reviews badge helps you let your users know what other customers have said about their experiences on your site
  • Google Customer Reviews data is accepted by Product Ratings, helping you gain product reviews and ratings on Shopping ads.

How it works

Google Customer Reviews has 5 key program features:

Seller ratings

We use the Google Customer Reviews survey responses to help determine a seller rating for your site. Your aggregate score is a 1-5 star rating that shows up on Search ads and Shopping ads. This rating also appears on your Google Customer Reviews badge. Learn more about seller ratings.

Google Customer Reviews badge

The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your seller rating and can be placed on any page on your site that you desire.

Note: The actual star rating inside your badge will vary based on the seller rating you receive. 

Product Ratings

We can also use Google Customer Reviews to collect product reviews and help you earn ratings for the products you sell. Product Ratings show on your Shopping ads as a 1-5 star rating and a count of total reviews. Learn more about Product Ratings.

Google Customer Reviews opt-in

Google Customer Reviews requires that you display the survey opt-in to all your users after checkout. Users choosing to opt-in often receive an email from Google Customer Reviews asking them to rate their experience. 

Illustrative Google Customer Reviews opt-in

Google Customer Reviews survey

The Google Customer Reviews survey is an optional, brief questionnaire that enables customers to rate their purchase experiences with your site. 

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