About inventory verification

Note: Inventory verification is not required if you are implementing the merchant-hosted local storefront (full) or the merchant-hosted local storefront (basic) with price match features.  Please allow 72 hours for your feed to process, then select “request verification” and Google will send a notification to your Merchant Center account indicating that you are ready to begin serving local inventory ads.

Google's inventory verification program checks product information in your local stores to ensure it matches the information you provide in your data feeds. Learn more about requesting inventory verification.

To ensure the accuracy of information in local inventory ads, Google has an inventory verification program. Through this program, the Google team checks product information in your actual stores to ensure it matches the information you submit through your data feeds. 

Inventory verification process

Google will email you to confirm that your account is ready for the inventory verification stage. Then, you send us your store representative contact information and their availability to conduct the review. On an agreed upon date, we email your store representative a survey form with a random selection of products pulled from the store’s data feeds. The store representative’s task is to ensure the product information matches what’s actually in the store. We also ask the representative to take a photograph of some products. The photos must clearly show the product label and shelf price or price tag.  

We expect the entire process to take approximately 4 hours per store.

Self-verification

We email you to confirm that your account is ready for the inventory verification stage. Then, you send us your store representative contact information and their availability to conduct the review. On an agreed upon date, we email your store representative a survey form with a random selection of products pulled from the store’s data feeds. The representative’s task is to ensure the product information matches what’s actually in the store. We also ask the representative to take a photograph of some products. The photos must clearly show the product label and shelf price or price tag.  
 
We expect the entire process to take approximately 4 hours per store.

Onsite verification [India Only]

Based on your assortment size, number of locations, and geographic availability we may offer an onsite verification to verify the inventory accuracy of your feeds.  This option is only available in India. Learn more about onsite verification in India

Ongoing inventory verification

Once your local inventory ads are live, Google conducts ongoing inventory verifications via phone and store visits. These checks help ensure that product, price, and availability information continues to be accurate. 

Phone verification

During phone verifications, a Google operator anonymously calls a small number of stores and ask about the availability and price of 2-3 items. We aim to keep these calls as brief as possible. Google will not call during peak holiday shopping days or peak selling times of the day and week.

Onsite verification

Ongoing onsite verifications follow the same procedure as the initial inventory verification process.
Google may ask the merchant to perform the verifications themselves in the future. Any instructions will be shared accordingly.

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