Local inventory ads onboarding guide
Enable local in your Shopping campaigns
This is step 5 of local inventory ads setup.
This page details how to set up and optimize a Shopping campaign to run your local inventory ads. You need to have an active Shopping campaign in your AdWords account. If you don’t have one, create an AdWords account.
Log in to your AdWords account and do the following:
Navigate to the Settings tab and click the name of the Shopping campaign you want to use for local inventory ads. Create a Shopping campaign, if you don't already have one.
Navigate to Settings > Shopping settings (advanced), check the Enable local inventory ads box and click Save.
Note: Connect your AdWords account to your Merchant Center account. In Merchant Center, open the 3-dot dropdown and click Account linking. Then, click LINK ACCOUNT.
There are many ways to optimize your Shopping campaign based on your advertising goals. For best results, learn how to:
- Subdivide your inventory into product groups
- Monitor your local channel performance
- Setup Google Analytics to measure your local storefront traffic
- Track online conversions from local inventory ads
Our full-service agency partners can help you set up and run your Shopping campaigns. Learn more about Google Shopping partners.