Create a local products feed

This page details the recommended way to create a local products feed for local inventory ads. For complete details on the feed itself, see the local products feed specification.

To submit product data through API, learn more about the Google Content API.

The local products feed is a list of all of the products that you sell in your stores with attributes that describe the products. Some attributes are required for all items, some are required for certain types of items, and others are recommended. 

Note: Not providing a required attribute may prevent that particular item from showing up in results, and not providing recommended attributes may impact the ad’s performance.

Build your local products feed

Step 1: Create a delimited text file, an XML file, or use API

To start, create either a delimited text file (recommended) or an XML file or use API.

Step 2: Tell us about the products you sell in stores

Your local products feed is Google’s source of information about your products. The information you submit in this feed is what appears to shoppers searching for your products.

Use the attributes below to tell us about each of the products you sell in-store.

View a sample local products feed.

Attribute	Tips
itemid	If you’re already using an online products feed, we recommend matching this itemid to the value you use for id. If you cannot match these values, learn other options to match information across feeds.
title
description
image_link
condition	You may only use 'new,' 'used,' or 'refurbished' as values.
gtin
brand	If you have a manufacturer part number for a product, include mpn. If you do not have gtin, mpn + brand are required. See more information in the Products Feed Specification.
google_product_category	Follow the Google product category guidelines.
deliverable	If you want to exclude the product from serving on Shopping Express, set to "no".
excluded_destination	If you want to exclude the product from serving on Shopping Express, set to "Shopping Actions".

 

Apparel items required attributes

Apparel items require several additional attributes in the local products feed.

Attribute	Tips
item_group_id	Include for items with variants using any of the below product attributes.
color
size
gender
age_group
google_product_category	Follow the Google product category guidelines.