energy_efficiency_class: Definition

Use the energy_efficiency_class attribute to tell users the energy efficiency class of your product.

An example ad showing the energy efficiency class

When to use

The energy_efficiency_class attribute is optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU member states or Switzerland, consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2010/30/EU and any other applicable local law.

It’s strongly recommended that you submit energy_efficiency_class for applicable products. For example, you might need provide this class for these types of products: 

  • Refrigerators
  • Freezers
  • Washing machines 
  • Tumble dryers
  • Combined washer dryers
  • Wine-storage appliances
  • Dishwashers
  • Ovens
  • Water heaters
  • Hot water storage appliances
  • Air conditioners
  • Electrical lamps
  • Luminaires
  • Televisions 


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values
  • A+++
  • A++
  • A+
  • A
  • B
  • C
  • D
  • E
  • F
  • G
Repeated field No
File format Example entry
Text feeds


XML feeds <g:energy_efficiency_class>A+</g:energy_efficiency_class>

For format API information, please see Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Provide the energy efficiency class for water heating when submitting a water heater, solar water heater, heat pump water heater, and a package with a water heater and a solar device. 
  • Provide the energy efficiency class for heating (average season) when submitting a reversible air conditioner.


Product Stainless Steel Refrigerator
title Stainless Steel Refrigerator - 240 liters
energy_efficiency_class A+
Product Dishwasher
title Built In Dishwasher - width: 60 cm - depth: 55 cm
energy_efficiency_class A++
Wine cooler
Product Wine Cooler
title Wine Cooler - width: 45 cm - depth: 52 cm
energy_efficiency_class B

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