unit_pricing_base_measure
attribute lets you include the denominator for your unit price. For example, you might be selling 150ml of perfume, but users are interested in seeing the price per 100ml.
When to use
If you use unit_pricing_measure
, then use unit_pricing_base_measure
to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
Type | Supported whole number plus unit |
---|---|
Supported units |
|
Supported integers | 1,10,100,2,4,8 |
Additional supported metric integer + unit combinations | 75cl,750ml,50kg,1000kg |
Repeated field |
No |
File format | Example entry |
---|---|
Text feeds |
|
XML feeds | <g:unit_pricing_base_measure>100oz</g:unit_pricing_base_measure> |
To format your data for Content API, see the Content API for Shopping.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
- Submit
unit_pricing_measure
to define the measure and dimension of your product. For example, if you submit 3 USD as the value for the price attribute, 150 floz as the value forunit_pricing_measure
,unit_pricing_base_measure
, the unit price would be 2 USD for every 100 floz.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Use the same type of units as you used for
unit_pricing_measure
. For example, if you use sqm forunit_pricing_measure
, then use sqm forunit_pricing_base_measure
.
Additional guidelines
Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.
- Submit metric values when targeting the UK. The imperial units (e.g.,
floz
,pt
,qt
,gal
) are interpreted as US imperial units, which are different than the imperial units used in the UK.
Examples
Beverages
Product | Red Wine |
title |
Pinot Noir - 2007 - California - 9l |
unit_pricing_measure |
9l |
unit_pricing_base_measure |
1l |
price |
69.99 EUR |
Displayed value | €7,78 / 1 l |
Product | 10 bottles of red wine |
title |
10 Bottles of Red Wine |
unit_pricing_measure |
7.5l |
unit_pricing_base_measure |
750ml |
price |
65.00 USD |
Displayed value | $6.50 / 750 ml |
Flooring
Product | Walnut flooring |
title |
Distressed Natural Walnut Flooring |
unit_pricing_measure |
2.38 sqm |
unit_pricing_base_measure |
1 sqm |
price |
113.19 EUR |
Displayed value | €47,56 / 1 m² |
Business Cards
Product | Business cards |
title |
50 custom made business cards |
unit_pricing_measure |
50 ct |
unit_pricing_base_measure |
1 ct |
price |
13.38 EUR |
Displayed value | €0,27 / 1 ct |
Perfume
Product | Perfume |
title |
Eau de Toilette 125 ml |
unit_pricing_measure |
125ml |
unit_pricing_base_measure |
100ml |
price |
19.90 EUR |
Displayed value | €15,92 / 100 ml |