unit_pricing_base_measure: Definition

The unit_pricing_base_measure attribute lets you include the denominator for your unit price. For example, you might be selling 150ml of perfume, but users are interested in seeing the price per 100ml.

How unit_pricing_measure might display in your ad

When to use

If you use unit_pricing_measure, then use unit_pricing_base_measure to include the denominator for your unit price. To make the unit prices more comparable for all ads on a page, your ad might show a different base measure than what you provide here.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type	Supported number plus unit
Supported units	Weight: `oz`, `lb`, `mg`, `g`, `kg` Volume (US imperial): `floz`, `pt`, `qt`, `gal` Volume (metric): `ml`, `cl`, `l`, `cbm` Length: `in`, `ft`, `yd`, `cm`, `m` Area: `sqft`, `sqm` Per unit: `ct`
Supported numbers	`1`, `10`, `100`, `2`, `4`, `8`
Additional supported values	`75cl`, `750ml`, `50kg`, `1000kg`
Repeated field	No
Schema.org property (What’s this?)	Offer.priceSpecification.referenceQuantity, Type: QuantitativeValue

File format	Example entry
Text feeds	`100oz`
XML feeds	`<g:unit_pricing_base_measure>100oz</g:unit_pricing_base_measure>`
Content API v2 (JSON)	`"unitPricingBaseMeasure": {` `"value": "100",` `"unit": "oz"` `}`
Content API v2 (XML)	`<unit_pricing_base_measure unit="oz">100</unit_pricing_base_measure>`

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.

Use the same type of units as you used for unit_pricing_measure. For example, if you use sqm for unit_pricing_measure, then use sqm for unit_pricing_base_measure.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

United Kingdom only

Submit metric values when targeting the UK. The imperial units (e.g., floz, pt, qt, gal) are interpreted as US imperial units, which are different than the imperial units used in the UK.

Examples

Beverages

Product	Red Wine
`title`	Pinot Noir - 2007 - California - 9l
`unit_pricing_measure`	9l
`unit_pricing_base_measure`	1l
`price`	69.99 EUR
Shown in your ad	€7,78 / 1 l

Product	10 bottles of red wine
`title`	10 Bottles of Red Wine
`unit_pricing_measure`	7.5l
`unit_pricing_base_measure`	750ml
`price`	65.00 USD
Shown in your ad	$6.50 / 750 ml

Flooring

Product	Walnut flooring
`title`	Distressed Natural Walnut Flooring
`unit_pricing_measure`	2.38 sqm
`unit_pricing_base_measure`	1 sqm
`price`	113.19 EUR
Shown in your ad	€47,56 / 1 m²

Business Cards

Product	Business cards
`title`	50 custom made business cards
`unit_pricing_measure`	50
`unit_pricing_base_measure`	1
`price`	13.38 EUR
Shown in your ad	€0,27 / 1 ct

Perfume

Product	Perfume
`title`	Eau de Toilette 125 ml
`unit_pricing_measure`	125ml
`unit_pricing_base_measure`	100ml
`price`	19.90 EUR
Shown in your ad	€15,92 / 100 ml