unit_pricing_base_measureattribute lets you include the denominator for your unit price. For example, you might be selling 150ml of perfume, but users are interested in seeing the price per 100ml.
When to use
If you use
unit_pricing_measure, then use
unit_pricing_base_measure to include the denominator for your unit price. To make the unit prices more comparable for all ads on a page, your ad might show a different base measure than what you provide here.
Follow these formatting guidelines to make sure we understand the data you're submitting.
|Type||Supported number plus unit|
|Additional supported values||
|Schema.org property (What’s this?)||Offer.priceSpecification.referenceQuantity, Type: QuantitativeValue|
|File format||Example entry|
|Content API v2 (JSON)||
|Content API v2 (XML)||
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
- Use the same type of units as you used for
unit_pricing_measure. For example, if you use sqm for
unit_pricing_measure, then use sqm for
Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- Submit metric values when targeting the UK. The imperial units (e.g.,
gal) are interpreted as US imperial units, which are different than the imperial units used in the UK.
||Pinot Noir - 2007 - California - 9l|
|Shown in your ad||€7,78 / 1 l|
|Product||10 bottles of red wine|
||10 Bottles of Red Wine|
|Shown in your ad||$6.50 / 750 ml|
||Distressed Natural Walnut Flooring|
|Shown in your ad||€47,56 / 1 m²|
||50 custom made business cards|
|Shown in your ad||€0,27 / 1 ct|
||Eau de Toilette 125 ml|
|Shown in your ad||€15,92 / 100 ml|