Unit pricing base measure [unit_pricing_base_measure]

The unit pricing base measure [unit_pricing_base_measure] attribute lets you include the denominator for your unit price. For example, you might be selling “150ml” of perfume, but customers are interested in seeing the price per “100ml”.
Ad example with unit price base

When to use

If you use unit pricing measure [unit_pricing_measure], then use the unit pricing base measure [unit_pricing_base_measure] attribute to include the denominator for your unit price. To make the unit prices more comparable for all ads and free listings on a page, your product might show a different base measure than what you provide here.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Supported values Supported whole number plus unit
Supported units
  • Weight: oz, lb, mg, g, kg
  • Volume (US imperial): flo, pt, qt, gal
  • Volume (metric): ml, cl, l, cbm
  • Length: in, ft, yd, cm, m

  • Area: sqft, sqm
  • Per unit: ct
Supported integers 1, 10, 100, 2, 4, 8
Additional supported metric integer + unit combinations 75cl, 750ml, 50kg, 1000kg

Repeated field



File format Example entry
Text (TSV)


XML (Feeds) <g:unit_pricing_base_measure>100oz</g:unit_pricing_base_measure>


To format your data for Content API, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Submit the unit pricing measure attribute to define the measure and dimension of your product. For example, if you submit 3 USD as the value for the price [price] attribute, 150 floz as the value for the unit pricing measure [unit_pricing_measure] attribute, and 100 floz as the value for the unit pricing base measure [unit_pricing_base_measure] attribute, the unit price would be 2 USD for every 100 floz.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Use the same type of units for this attribute as you use for unit pricing measure. For example, if you use sqm for the unit pricing measure, then also use sqm for the unit pricing base measure.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

United Kingdom only
  • Submit metric values when targeting the UK. The imperial units (for example, floz, pt, qt, gal) are interpreted as US imperial units, which are different than the imperial units used in the UK.



Product data for a 9l bottle of 2007 California Pinot Noir, priced at 69.99 EUR
Attribute Value
Title [title] Pinot Noir - 2007 - California - 9l
Unit pricing measure [unit_pricing_measure] 9l
Unit pricing base measure [unit_pricing_base_measure] 1l
Price [price] 69.99 EUR
Displayed value €7,78 / 1 l


Product data for 10 bottles of red wine, priced at 65.00 USD
Attribute Value
Title [title] 10 Bottles of Red Wine               
Unit pricing measure [unit_pricing_measure] 7.5l
Unit pricing base measure [unit_pricing_base_measure] 750ml
Price [price] 65.00 USD
Displayed value $6.50 / 750 ml


Product data for 2.38 sqm of walnut flooring, priced at 113.19 EUR
Attribute Value
Title [title] Distressed Natural Walnut Flooring
Unit pricing measure [unit_pricing_measure] 2.38 sqm
Unit pricing base measure [unit_pricing_base_measure] 1 sqm
Price [price] 113.19 EUR
Displayed value €47,56 / 1 m²

Business Cards

Product data for 50 custom made business cards, priced at 13.38 EUR
Attribute Value
Title [title] 50 custom made business cards
Unit pricing measure [unit_pricing_measure] 50 ct
Unit pricing base measure [unit_pricing_base_measure] 1 ct
Price [price] 13.38 EUR
Displayed value €0,27 / 1 ct


Product data for a 125 ml bottle of Eau de Toilette, priced at 19.90 EUR
Attribute Value
Title [title] Eau de Toilette 125 ml
Unit pricing measure [unit_pricing_measure] 125ml
Unit pricing base measure [unit_pricing_base_measure] 100ml
Price [price] 19.90 EUR
Displayed value €15,92 / 100 ml
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