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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Multipack [multipack]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the multipack [multipack] attribute to indicate that you’ve grouped multiple identical products for sale as one product.

This attribute lets us show your product in the right situations by distinguishing it from manufacturer-created multipacks, bundles, and other products.

An illustration of 3 4-pack of pens

Note: The multipack attribute refers to multiple identical products that you, the retailer, combine for sale. The example above shows 3 packages of pens, which are grouped together to form a 3-pack multipack. This is considered a retailer-defined multipack and its value (3) should be used for the multipack attribute.

Each package in the example contains 4 individual products (pens). This 4-pack of pens is defined by the manufacturer and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for retailer-defined multipacks.

In this article

When to use 

RequiredRequired to show your products in free listings on Google if you’ve created a multipack

RequiredRequired for Shopping ads if you’ve created a multipack and you’re targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

If you’ve created a multipack grouping several identical products together, then use the mulitpack attribute to indicate how many products you’ve grouped together.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

Type Number
Repeated field No
File format Example entry
Text feeds

6

XML feeds <g:multipack>6</g:multipack>

To format your data for Content API, see the Content API for Shopping resource.

Note: To ensure that this product data attribute gets recognized by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
  • Don’t submit this attribute for a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the multipack [multipack] attribute. Instead, use the unit pricing measure [unit_pricing_measure] attribute if you want to include the number of units.

Examples

Retailer-defined multipack

Submit the number of products that you’ve grouped together.

Product data for 4 individual Google T-shirts

Attribute Value
Title [title] Vintage Google T-shirt (4 Count)
Description [description] A vintage-inspired tee perfect for all. Multipack includes 4 shirts.
Price [price] 39.99 USD
Multipack [multipack] 4

 

Product data for two 2-packs of Google T-shirts
Attribute Value
Title [title] Vintage Google T-shirt 4 Count (Pack of 2)
Description [description] A vintage-inspired tee perfect for all. Includes 2 multipacks of 2 (4 shirts total).
Price [price] 29.50 USD
Multipack [multipack] 2

 

Product data for one 2-pack of Google T-shirts

Attribute Value
Title [title] Vintage Google T-shirt 2 Count (Pack of 2)
Description [description] A vintage-inspired tee perfect for all. Includes 1 multipack of 2 (2 shirts total).
Price [price] 14.97 USD
Multipack [multipack] (Don’t submit this attribute)

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