Use the multipack
[multipack] attribute to indicate that you’ve grouped multiple identical products for sale as one product.
This attribute lets us show your product in the right situations by distinguishing it from manufacturer-created multipacks, bundles, and other products.
Note: The multipack attribute refers to multiple identical products that you, the retailer, combine for sale. The example above shows three packages of pens, which are grouped together to form a three-pack multipack. This is considered a retailer-defined multipack and its value (3) should be used for the multipack attribute.
Each package in the example contains four individual products (pens). This four-pack of pens is defined by the manufacturer and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for retailer-defined multipacks.
When to use
Not available for Buy on Google
Required to show your products in enhanced free listings on Google if you’ve created a multipack
Required for Shopping ads if you’ve created a multipack and you’re targeting any of the following countries:
- United Kingdom
- United States
If you’ve created a multipack grouping several identical products together, then use the mulitpack attribute to indicate how many products you’ve grouped together.
Follow these formatting guidelines to make sure Google understands the data you're submitting.
|File format||Example entry|
To format your data for Content API, see the Content API for Shopping.
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
- Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
- Don’t submit this attribute for a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the multipack
[multipack]attribute. Instead, use the unit pricing measure
[unit_pricing_measure]attribute if you want to include the number of units.
Submit the number of products that you’ve grouped together.
Product data for four individual Google T-shirts
||Vintage Google T-shirt (4 Count)|
||A vintage-inspired tee perfect for all. Multipack includes 4 shirts.|
|Product data for two 2-packs of Google T-shirts|
||Vintage Google T-shirt 4 Count (Pack of 2)|
||A vintage-inspired tee perfect for all. Includes 2 multipacks of 2 (4 shirts total).|
Product data for one 2-pack of Google T-shirts
||Vintage Google T-shirt 2 Count (Pack of 2)|
||A vintage-inspired tee perfect for all. Includes 1 multipack of 2 (2 shirts total).|
||(Don’t submit this attribute)|