multipack attribute to indicate that you’ve grouped multiple identical products for sale as one item.
This attribute lets us show your ad in the right situations by distinguishing your item from manufacturer-created multipacks, bundles, and other products.
Each package in the example contains four individual items (pens). This four-pack of pens is defined by the manufacturer and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for merchant-defined multipacks.
When to use
Not available for Shopping Actions
Required for enhanced listings on surfaces across Google if you’ve created a multipack
Required for Shopping ads if you’ve created a multipack and you’re targeting any of the following countries:
- United Kingdom
- United States
If you’ve created a multipack grouping several identical products together, then use
multipack to indicate how many products you’ve grouped together.
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example entry|
To format your data for Content API, see the Content API for Shopping.
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
- Don’t submit
multipackfor a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the
multipackattribute. To include the number of units, instead use the
Submit the number of products that you’ve grouped together.
|Product||Four individual Google T-shirts|
||Vintage Google T-shirt (4 Count)|
||A vintage-inspired tee perfect for all. Multipack includes 4 shirts.|
|Product||Two 2-packs of Google T-shirts|
||Vintage Google T-shirt 4 Count (Pack of 2)|
||A vintage-inspired tee perfect for all. Includes 2 multipacks of 2 (4 shirts total).|
|Product||One 2-pack of Google T-shirts|
||Vintage Google T-shirt 2 Count (Pack of 2)|
||A vintage-inspired tee perfect for all. Includes 1 multipack of 2 (2 shirts total).|
||Don’t submit this attribute|