genderattribute. When you provide this information, potential customers can accurately filter products by gender to help narrow their search. Keep in mind that we also use the gender information together with the values you provide for
age_groupto standardize the sizes that are shown to users.
When to use
Required for all products that vary by gender
Required for all
Apparel & Accessories (
166) products when targeting these countries:
- The United Kingdom
- The United States
Optional but not required for products in the following
Apparel & Accessories sub-categories:
Badge & Pass Holders(
Watch Stickers & Decals(
If your product varies by gender, submit the
gender attribute. Use this attribute when your product is a variant that’s distinguished by its gender (e.g., mens black tennis shoes and womens black tennis shoes), and also submit each variant with the same value for the
Follow these formatting guidelines to make sure we understand the data you're submitting.
|Schema.org property (What’s this?)||Product.audience.suggestedGender, Type: Text|
|File format||Example entry|
|Content API v2 (JSON)||
|Content API v2 (XML)||
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
|Product||Google logo T-shirt|
If your product comes in a different versions for each gender, submit the gender for each variant.
||Men’s Android Smartwatch - Gold|
||Women’s Android Smartwatch - Gold|