installment [instalment]: Definition

 
Use the installment [instalment] attribute to tell users the details of a monthly instalment payment plan that you offer to pay for your product.

When to use

This attribute is only available in certain countries:

  • Africa: South Africa
  • Asia-Pacific: Hong Kong, India, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand
  • Europe: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Turkey, United Kingdom
  • Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Peru
  • Middle East: Israel, Saudi Arabia, United Arab Emirates
  • North America: Canada, United States

Use this attribute to tell users if there is a monthly instalment plan to pay for your product.

Outside Latin America: The price [price] attribute (as low as 0) will be treated as the up-front payment (including any device down payment and activation fees), and the installment [instalment] attribute will account for recurring monthly instalment payments for your wireless device. Costs associated with a wireless subscription plan can also be added using the subscription_cost [subscription_cost] attribute.
Latin American countries only: Instalment payment plans are supported for all product categories. An offer that uses the installment [instalment] attribute is treated as an offer where the product can be purchased by either paying the price up front or paying in instalments. Use the price [price] attribute to provide the full payment amount and the installment [instalment] attribute to indicate alternative instalment payments and frequency.

This attribute is only available for mobile products with the following Google product category codes:

  • Smart watches: 201
  • Mobile phones: 267
  • Laptops: 328
  • Tablets: 4745
  • Mobile phone pre-paid cards and SIM cards: 603
  • GPS tracking devices: 6544

The installment [instalment] attribute uses two sub-attributes:

  • months [months] (required)
    Integer, the number of instalments that the buyer has to pay.
  • amount [amount] (required)
    ISO 4217, the amount that the buyer has to pay per month.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type Number plus currency
Repeated field No
File format Example entry
Text feeds

Format the value by submitting the months [months] and amount [amount] separated with a colon ( : ). Don't use quotation marks. For example, for six monthly payments of 50 BRL each, submit:


6:50 BRL
XML feeds

<g:installment>

<g:months>6</g:months>

<g:amount>50 GBP</g:amount>

</g:installment>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Match the instalment plan that you display on your landing page. You can also display other instalment options on your landing page, but the plan that you submit must be straightforward to find on the landing page.
  • Don't require that users have a loyalty card to choose the instalment option that you submit.
  • Don't use the installment [installment] attribute for software subscriptions. Software subscriptions must be prepaid, and submit the yearly prepaid cost using the price [price] attribute.
  • Don't include activation fees in the price [price] attribute for products sold in the US. Subscription plans are not supported in the US.
  • Use in approved countries only. Use of the installment [installment] attribute in unapproved countries will result in disapproval of your product.
  • Use for approved product categories only. Use of the installment [installment] attribute for other categories of products will result in disapproval of your product.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • Submit exact values for your instalment costs accordingly to ISO 4217. For example, submit 1.01 MXN instead of 1.0012 MXN, otherwise we will round the submitted value.
  • If your product is combined with a subscription cost plan, submit the same number of months for the subscription_cost [subscription_cost] attribute as for the installment [instalment] attribute. If the number of months is different and we need to combine your instalment payment and subscription cost amounts due to space constraints, then we shall use the highest of the two values. For example, if your instalment plan is 12 months, but your subscription contract is 24, then we will use 24 months.
    Note: The subscription_cost [subscription_cost] attribute is only supported in countries where instalments are supported.
  • If the instalment amount for your product increases after a certain period of time, you must submit the highest monthly cost in the 'amount' sub-attribute. For example, if the instalment amount increases from 20 USD to 40 USD after six months, then specify 40 USD.

Examples

Variants (Latin America only)

If your product comes in multiple colours or sizes, you might also have different prices for each of these variants. For example:

An example of ads without placeholder images

Product data for green Android T-shirt
Attribute Product Data
id [ID] 9876-S-GRN
title [title] Android T-shirt – Green – Small
price [price] 30 MXN
installment [instalment] 3:10 MXN
color [colour] green
size [size] S
id [id] 9876-S-GRN
item_group_id [item_group_id] 9876

 

Product data for blue Android T-shirt
Attribute Product Data
id [ID] 9876-S-GRN
title [title] Android T-shirt – Blue – Small
price [price] 30 MXN
installment [instalment] 3:10 MXN
color [colour] blue
size [size] s
item_group_id [item_group_id] 9876
Product data for yellow Android T-shirt
Attribute Product Data
id [ID] 9876-S-GRN
title [title] Android T-shirt – Yellow – Small
price [price] 30 MXN
installment [instalment] 3:10 MXN
color [colour] yellow
size [size] s
item_group_id [item_group_id] 9876
Mobile phone or tablet sold with instalment payments

You can submit a price as low as zero for mobile phones or tablets that come with monthly instalment payments. Learn more about price requirements.

An illustration with 3 different colors of one mobile phone

Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB – Midnight Blue – With instalment payments
price [price] 36.95 USD (up-front payment at checkout)
installment [instalment] 24:29.95 USD
google_product_category [google_product_category] Electronics > Communications > Telephony > Mobile phones

 

Product Google Nexus 9
title [title] Google Nexus 9 – 32 GB – Black – With instalment payments
price [price] 0 EUR
installment [instalment] 12:30 EUR
google_product_category [google_product_category] Electronics > Computers > Tablet Computers

Phone or tablet sold with instalment payments and bundled with a subscription plan

Submit a total value for the down payment (as low as zero) in the price [price] attribute and include any activation fees and/or one-off charges. Submit zero in the price [price] attribute if there are no up-front costs. Specify in your title that your wireless product requires a subscription plan of a certain duration and instalment payments. Learn more about the price attribute.
Note: subscription_cost [subscription_cost] is not available in the US or Latin America.

An illustration with 3 different colors of one mobile phone
Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB – Midnight Blue – With contract and sold in 12 instalments
price [price] 40 EUR
installment [instalment] 12:18 EUR
subscription_cost [subscription_cost] month:12:10.00 EUR
google_product_category [google_product_category] Electronics > Communications > Telephony > Mobile phones
Product Google Nexus 9
title [title] Google Nexus 9 – 32 GB – Black – With contract and sold in 24 instalments
price [price] 0 EUR
installment [instalment] 24:10 EUR
subscription_cost [subscription_cost] month:24:10.00 EUR
google_product_category [google_product_category] Electronics > Computers > Tablet Computers

Phone or tablet sold with instalment payments (Latin American countries only)

Submit a total value for the purchase amount in the price [price] attribute. Also provide an alternative monthly instalment payment option using the installment [instalment] attribute. Specify in your title that your wireless product is sold with an instalment payment plan. Learn more about the price attribute.
An illustration with 3 different colors of one mobile phone
Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB – Midnight Blue – 12 monthly instalments
price [price] 1080 BRL
installment [instalment] 12:95 BRL
subscription_cost [subscription_cost] (Must be empty because there is no service contract)
google_product_category [google_product_category] Electronics > Communications > Telephony > Mobile phones
Product Google Nexus 9
title [title] Google Nexus 9 – 32 GB – Black – 24 monthly instalments
price [price] 1800 BRL
installment [instalment] 24:10 BRL
subscription_cost [subscription_cost] (Must be empty because there is no service contract)
google_product_category [google_product_category] Electronics > Computers > Tablet Computers
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