availability_date
attribute to tell users when a preordered product will be shipped.
When to use
Optional for each product
If you set the availability
attribute to preorder
, you can provide the date your product will be shipped using availability_date
.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
Type |
Date and time, ISO 8601 compliant ( |
---|---|
Limits | 1–25 characters |
Repeated field | No |
Schema.org property (What's this?) |
|
File format | Example value |
---|---|
Text feeds |
|
XML feeds | <g:availability_date>2016-11-25T13:00-0800</g:availability_date> |
To format your data for Content API, see the Content API for Shopping.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Only submit the
availability_date
attribute for products withavailability
set topreorder
. - Specify a time in addition to the date. If you don't, the default time is 12 AM, midnight, in the timezone of your target country.
- Don’t include an estimated date or a date range. We recommend that you provide a release date only when it's specific to help set the best expectations for users. The attribute is optional, not required, and you don't need to include a date that's potentially confusing.
Examples
Product | Android Squishable |
availability |
preorder |
availability_date |
2016-12-25T13:00-0800 |
Product | Android Squishable |
availability |
preorder |
availability_date |
None, since the date isn't available |
Release status | Not released |
Product | Android Squishable |
availability |
preorder |
availability_date |
2016-12-25T13:00-0800 |
Release status | Released |
Product | Android Squishable |
availability |
in stock |
availability_date |
None, since the product is no longer available for preorder |