availability_dateattribute to tell users when a preordered product will be shipped.
When to use
Optional for each product
If you set the
availability attribute to
preorder, you can provide the date your product will be shipped using
Follow these formatting guidelines to make sure we understand the data you're submitting.
Date and time, ISO 8601 compliant
|File format||Example value|
For format API information, please see Content API for Shopping.
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.
These are best practices that can help you go beyond the basic requirements to optimize your product data for performance.
- Only submit the
availability_dateattribute for products with
- Specify a time in addition to the date. If you don't, the default time is 12 AM, midnight, in the timezone of your target country.
- Don’t include an estimated date or a date range. We recommend that you provide a release date only when it's specific to help set the best expectations for users. The attribute is optional, not required, and you don't need to include a date that's potentially confusing.
||None, since the date isn't available|
|Release status||Not released|
||None, since the product is no longer available for preorder|