availability_date: Definition

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

For format API information, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

• There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

• Only submit the availability_date attribute for products with availability set to preorder. 
• Specify a time in addition to the date. If you don't, the default time is 12 AM, midnight, in the timezone of your target country. 
• Don’t include an estimated date or a date range. We recommend that you provide a release date only when it's specific to help set the best expectations for users. The attribute is optional, not required, and you don't need to include a date that's potentially confusing.

Examples