Use the identifier exists
[identifier_exists] attribute to indicate that unique product identifiers (UPIs) aren’t available for your product. Unique product identifiers are submitted using the GTIN
[mpn], and brand
In this article
When to useUse for products that don’t have a GTIN, MPN, or brand.
- If your product is new (which you submit using the condition
[condition]attribute) and it doesn’t have assigned product identifiers that meet the requirements below, you should submit the identifier exists
[identifier_exists]attribute with a value of no
[false]. Note this value must be submitted in English.
|Use the following set of rules to provide the correct identifiers for each of your products|
|Product identifier requirements|
|Regardless of category||If the product is widely manufactured and has a GTIN, the GTIN
|Required product identifiers based on category||Requires a value for the brand
|Otherwise||If product identifier requirements are not met, then your product’s performance may be limited.|
Products that might not have unique product identifiers include:
- Custom goods or one-of-a-kind products, like custom T-shirts, art, or handmade goods
- Products produced before GTINs were introduced, like vintage products, antiques, books published before 1970, and other special products
There are 4 supported values for this attribute:
[yes] / true
[no] / false
Note that the value must be submitted in English.
Follow these formatting guidelines to make sure Google understands the data you're submitting.
Learn when and how to submit your product data in English
(Text and XML feeds)
(Content API feeds)
|File format||Example entry|
To format your data for content API, go to the Content API for Shopping resource.
Follow these guidelines to make sure you submit high-quality data for your products.
- Ensure that you only set the value to no
[false]for this attribute if you're certain that your product doesn’t have any assigned unique product identifiers. Note that the value must be submitted in English.
- Products for which the identifier exists
[identifier_exists]attribute is incorrectly set to no
[false]and for which there is evidence that a unique product identifier exists, will be disapproved. Note that the value must be submitted in English.
ExamplesProducts without GTINs, MPNs & brands
|Product data for a new customized black dress, size medium, 32 USD|
||Customized Black Dress|
||(Leave blank, since the dress is custom made and doesn't have a GTIN)|
||(Leave blank, since the dress is custom made and doesn't have an MPN)|
|Product data for a new, hand-knitted, orange and black polka dot wool scarf, 15 USD|
||Hand knitted polka dot wool scarf - orange / black|
||Orange / black|
||(Leave blank, since the scarf is custom made and doesn't have a GTIN)|
||(Leave blank, since the scarf is custom made and doesn't have an MPN)|