Local inventory ads onboarding guide

Register and submit local feeds

  This is step 3c of local inventory ads setup.

This page details how you submit your product information to Google through your Merchant Center account. 

To submit product data through API, learn more about the Google Content API.

Step 1: Register your feeds

You must register a feed the first time you submit it to Merchant Center. This action creates a place in the account where Merchant Center knows to place the file. You only need to complete this registration process once per feed. Follow the steps to register your feed. Read more about submitting data through API.

There are 3 types of local feeds:

 
Feed Type Function
Local products Primary Provides us a list of items that you sell in-store with attributes to describe them. This feed can contain different information depending on if the item is available only in-store or both in-store and online. 
Local product inventory  Supplemental Tells us how many of your products are for sale, in which of your stores, and at what price.
Local product inventory update Supplemental Allows you to make quick updates to price, availability, or sale price of items that change frequently.

 

Your local product feed needs to be registered as a primary feed. Your local product inventory (update) feed needs to be registered under supplemental feeds as an inventory feed.

Step 2: Upload your feeds

After you’ve registered your feed, you can upload your data to Merchant Center. We recommend creating a schedule for your upload so your data is sent to Merchant Center automatically. Learn more about available upload methods.

Important: If you submit a file that only has the headers to the local products feed or local product inventory feed, we will not surface any local items. (e.g. you upload a blank feed without item or store information).

Submission frequency

Each of your data feeds for local inventory ads should be uploaded as frequently as possible to ensure your information is fresh and accurate. We recommend the following minimum upload frequency for each feed:

Feed

Recommended minimum upload frequency

Local products

At least once a week

Local product inventory

At least once a day, but can be submitted multiple times per day to update segments of your inventory

Local product inventory update As needed


Once you register and submit your local feeds, check your live ads to make sure your feeds have been mapped correctly. Data mapping across feeds helps surface the most helpful information for shoppers. This information is collected from local inventory ads in Google My Business Locations, the local products feed, the local product inventory feed, and the products feed.

Tip: Check your data mapping across feeds to make sure everything is working as intended. 

You should also update your store information in Google My Business whenever a store opens, closes, changes hours, or anything else needs to be edited about the location.

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