Google Shopping Policies

The Shopping policies will be changing around February 2016. Learn about the change

Welcome to the Google Shopping Policy Center.

Here you'll find all of the guidelines to submit your products to Google Shopping. To help you set up compliant product data, we structured our policies into the following policy principles:

User Experience   User Experience
Product listings should provide a positive experience to users.
Safety & Security   Safety & Security
Product listings should be safe for all users.
Your Product Data   Your Product Data
Product listings should be accurate and truthful.
Transparency & Privacy   Transparency & Privacy
Product listings shouldn't violate users' trust or privacy.
Legal   Legal
Product listings should comply with laws and regulations.
Google   Google's brand
Product listings should be compatible with Google's brand decisions.

You can also find related policies here:

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.