Product Listing Ads

You can now create a Shopping campaign for Product Listing Ads directly from Merchant Center. Learn more in our Getting Started Guide.

By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly in your Product Listing Ads. Product Listing Ads campaigns that are linked to Google Merchant Center accounts will receive the benefit of richer, more specific product information in their creatives, including images and prices.

Learn more about Product Listing Ads in the AdWords Help Centre.

Link your Google AdWords and Merchant Center accounts

In order to display Product Listing Ads, you'll have to link your Google AdWords and Google Merchant Center accounts. You can add multiple AdWords accounts to a single Google Merchant Center account. Please make sure that you link accounts in both Merchant Center and AdWords to complete the process.

Linking Accounts in Google Merchant Center

Linking Accounts in Google Merchant Center
  1. In your Merchant Center account, click Settings, then AdWords
  2. Click Link another account, enter your AdWords customer ID, and save
Linking Accounts in Google AdWords

After linking your Merchant Center account to your AdWords account, follow the instructions here to enable Product Ads in your AdWords campaigns. Please be aware that it may take up to 12 hours from the time that you update your settings for your product extensions to appear in your ads.

If you're creating a new Merchant Center account, please be aware that you may only register one domain with the account. If you own different shops, you can request a multi-client account that will allow you to create multiple accounts under the same parent account.

For more information about linking your AdWords account from Merchant Center to create Product Listing Ads campaigns in Merchant Center, please visit our Getting Started Guide.

Attributes for Product Listing Ads

To include offerings from your Merchant Center account as Product Listing Ads, you must include the required attributes in your Merchant Center accounts for each product listing. Please visit our complete feed specifications page to review our full list of required and recommended attributes.

Important Note:

  • If you are using a delimited format, you can use the attribute names in either English or the language of your target country.
  • If you are using XML or API, you must use English attribute names shown within the brackets.