Manage your business as a super admin

This article is for people using Business Manager

As a super admin in Business Manager, you can:

  • Connect apps to your business.
  • Manage all apps you use for your business.
  • View, edit, or remove people’s access across apps of the business.

Understand super admin access

When a person gets super admin access, they are automatically added as:

  • Admin to Google Merchant Center.
  • Owner of the store's Google Business Profile connected to Business Manager. 

In Business Manager, non-super admins have view access to check who the super admins are. With Business Manager, a super admin can share access across multiple apps at once.

In Apps, super admins can view apps connected to the business and add and delete connections. The "connection status" shows whether the connection is established successfully.

Tip: Super admins hold the highest level of access to connected apps. They can manage apps, people, and their access to apps for your business.

Manage people's access on Business Manager

Important: Admins and owners of apps connected to Business Manager can still manage people's access in the app.

Business Manager allows a super admin to add, edit, and remove people's access across different apps. Super admins can only manage applications if they’re also admins on those applications.

To add a super admin:

  1. In Business Manager, click People and access and then Add person.
  2. Select Super admin access.
  3. Enter the person’s email address.
  4. Click Send invitation.

To edit or remove a super admin’s access:

  1. In Business Manager, click People and access.
  2. Next to the person you want to edit, click Manage.
  3. Find the app you want to adjust the person’s access to.
  4. Under the “Action” column, click Manage.
  5. Edit or remove the person’s access type.
  6. Click Done.

To add individual app access:

  1. In Business Manager, click People and access and then Add person.
  2. Select Individual app access and then Next.
  3. Find the app you want to add the person to. 
  4. Under the “Action” column, click Manage.
  5. On each app, follow instructions to select the person’s access type.
    • Tip: To give a person access to multiple apps, you must repeat these steps for each app.

To edit or remove individual app access:

  1. In Business Manager, click People and access.
  2. Next to the person you want to edit, click Manage.
  3. Find the app you want to adjust the person’s access to.
  4. Under the “Action” column, click Manage.
  5. Edit or remove the person’s access type.
  6. Click Done.
    • Tips: 
      • You can remove or edit permissions for some apps, but keep a person's access to others. 
      • To edit or remove access for multiple apps, you must repeat the steps for each app.

To remove a person from Business Manager:

  1. In Business Manager, click People and access.
  2. Next to the person you want to remove, click Manage.
  3. At the top right, click Remove  and then Remove.

Still need help?

If you still have issues or any questions, fill out this form.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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