Onboarding guide

Upload a feed

After you've created and registered your feed, use it to upload your data.

Before you begin

To minimise delays, ensure that your product data conforms to the product feed specifications and the feature policies, including Shopping ads policies and policies for listing your products for free on Google.

If you're not sure about the status of your products after an upload, review your product status definitions.

  • A full feed should be submitted at least every 30 days. If your product data changes regularly, you may upload your full feed up to four times per day. 
  • If you submit multiple feeds, keep each item in the same feed with each submission. Avoid moving your items to different feeds.
  • If you submit your products for the first time to a particular target country, it may take up to three business days for your products to be reviewed. If you submit a feed for a beta target country, it may take significantly longer for your products to be reviewed. Learn more about beta target countries

Upload options

When uploading your data feed to Merchant Center, you have four upload options. Once you've uploaded a data feed, you may also create a schedule to update your feed automatically.

Note: If you're submitting a compressed file, it must be under 4 GB. If your file is larger than 4 GB, split it into multiple smaller files before uploading.

Direct upload
  1. Sign in to your Merchant Center account.
  2. Click Products in the navigation menu, then click Feeds.
  3. Locate your feed from the list of registered files. In the 'Feed name' column, click the feed name associated with the file that you'd like to submit.
  4. On the page that loads, click the 3-dot icon located section under the Processing tab.
  5. Select Upload input file from the drop-down menu.
  6. Upload your feed file.
  7. (Optional) If you'd like to test your feed before incorporating the data, select 'Upload as a test'. Learn more
  8. Click Upload.

The upload may take several minutes. The status of any feed can be found in the Processing section of the feed. Around 30 minutes after a feed has finished processing, you can see its status included with your whole catalogue under Products on the Diagnostics page.

FTP upload

FTP (File Transfer Protocol) is a means of submitting a large amount of product data. Learn more about FTP

SFTP upload

SFTP (SSH File Transfer Protocol) is similar to FTP but is a more secure means of submitting a large amount of product data.Learn more about SFTP

Scheduled fetches

The scheduled fetches input method allows you to create an uploading schedule for your data feed hosted on your website. Based on the schedule you create, we will take best efforts to download the file from your website and upload it to your account for you in accordance with your schedule. Learn more about scheduling and server or website options

Upload via Google Cloud Storage

Google Cloud Storage (GCS) is a cloud-based storage service that allows you to store and access your data on Google's infrastructure. Learn more about GCS


Content API (Advanced)

 

The Content API for Shopping allows apps to interact directly with the Merchant Center platform, vastly increasing the efficiency of managing large or complex Merchant Center accounts. The Content API for Shopping can be used as an input source for product data in Merchant Center, directly delivering your data as it is updated on your site.

Learn more about getting started with Content API for Shopping.

Product limits

We strive to allow retailers to submit their full inventory of products. However, all accounts have a default limit of items that can be submitted.

If you're submitting a large number of products, you'll receive a notification in your account when you're approaching or have reached your current limit.

Troubleshooting

You'll be able to download a CSV report detailing feed processing errors and warnings after you've uploaded your feed. When a report is available, you'll see an option to download the file if you click on the feed's name. The report will contain identifying information for errors at the top, followed by a table with details on individual items and their feed errors and warnings.

Please note that the report will only be available for 14 days after you've uploaded your feed, and will only detail up to 100,000 errors and warnings combined.

You can also view consolidated issue reporting for the Shopping product data across your account, feeds and items on the Diagnostics page, located under Products.

For more details about fixing issues with your data feed, review the troubleshooting guide.

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