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About beta target countries

Google Shopping is expanding into new countries. This article explains which countries you can now target using Shopping and what you can expect when you target a beta country.

Benefits

  • Expand your reach by creating Shopping ads in new countries.
  • Be one of the first advertisers to show Shopping ads to users in the countries below.

Target country beta status

Target country Target country status
Argentina You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Colombia You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Chile You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Indonesia You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Hong Kong You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Malaysia You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
The Philippines You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Portugal You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
Taiwan You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.
United Arab Emirates You can submit product data and create Shopping campaigns for this target country. Shopping ads are now shown to people shopping online in this target country.

Instructions

To get started with a beta target country, you'll follow the same steps as you would for target countries that aren't in beta. Here's what to do step by step:

  1. Make sure you can provide product data that meets the currency and language requirements, product data specification, and Google Shopping Policy requirements for the beta target country.
  2. Register a new feed for the beta target country and submit the product data. Learn how register and submit.
  3. In your AdWords account, create a new Shopping campaign and select the beta target country. Learn how to create a Shopping campaign. 
Keep in mind that once you've submitted your product data in Merchant Center, it can take 3 business days or longer for Google to review it. Google is committed to helping you run successful ads in new target countries, and we appreciate your patience as we optimize for the best performance.  

Performance 

The performance of AdWords Shopping campaigns for beta target countries will be different from target countries that aren't in beta. For example, since beta target countries are seeing Shopping ads for the first time, traffic may be low and it might change from one day to another when we expand the beta. Monitor performance and budgets closely. 

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