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User access for Merchant Center

In order to access a Google Merchant Center account, you must be added as a user by a Merchant Center account admin. Multiple users are able to access a single Merchant Center, and users can connect their individual Google account with multiple Merchant Center accounts as needed. Account admins can specify different access levels per user, and each user may receive different types of emails. 

  • Standard: Ability to sign in to Google Merchant Center and access everything in the account, except the "Users" tab and the "Merchant Center programs" tab.
  • Admin: Standard account access, plus the ability to add, delete, or edit user roles in the "Users" tab.
  • Email contacts: No account access, but will receive emails based on preferences. 

Depending on what services are enabled in your Merchant Center account, you may see additional roles listed.

Note: If you use Google Search Console to manage your website, we recommend that each Admin user is also listed as an Owner of your website in Search Console. Learn more about verifying and claiming your website 

Change email preferences

You can adjust the types of emails each user will receive. You can choose from mandatory service announcements, tips and best practices, surveys and beta invites, and feed processing notifications

To change your own email preferences 

Admin and Standard:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Select Preferences.
  4. Under Email notifications, toggle the switch on or off for each type of email.
  5. Click Save.

Email contacts:

  1. Visit the opt-in and out page, accessible through any Merchant Center email message you’ve received.
  2. Check the boxes for each message type you’d like to receive.
  3. If you’d like to opt out of all messages, click Unsubscribe all.
  4. To change email preferences for other users (Admin only)
  5. Sign in to your Merchant Center account.
  6. Click the 3-dot icon dropdown in the upper right hand corner.
  7. Select Users.
  8. Click the email address of the person whose preferences you’d like to adjust. 
  9. Under Email notifications, toggle the switch on or off for each type of email.
  10. Click Save.

Tip

Admin users can adjust their own preferences from either the Users page or the Preferences page.  

Invite a new user

You can invite others to gain access to your Google Merchant Center account from the Users tab under 3-dot icon dropdown. These invited users sign in to your account with their own logins, so you can safeguard your own login information.

To grant access to additional users, follow these steps:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Select Users.
  4. Click the Plus button.
  5. Enter the name and email address of the person you want to invite, and click Add user.
  6. On the next page, select the level of user access you'd like to grant, and email preferences for that user.
  7. Click Save.

Users who have access to multiple accounts can navigate between accounts by clicking the expand icon  in the navigation panel and selecting the account they want to view from the dropdown.

Revoke user roles

If you no longer wish to allow a particular user or users to access your Google Merchant Center account, you may remove them from your account. The user will no longer be able to sign in to your Merchant Center account once you have removed them.

Before removing a user, please ensure that your website URL verification status is not associated with that user. If it is and you remove that user from your account, you’ll also lose your verification status (and subsequently your claim status) and will need to complete website verification and claiming with another user.

To remove a user:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Click Users.
  4. Select the users whose role you’d like to remove, and click Remove user.
  5. Confirm the removal on the prompt that appears.

Edit user roles

To edit a user’s role:

  1. Sign in to your Merchant Center account.
  2. Click the 3-dot icon dropdown in the upper right hand corner..
  3. Click Users.
  4. Find the email address whose role you wish to edit.
  5. Select the role you'd like to grant to the user.

Remove your Merchant Center account access

If you no longer wish to have your Google account linked to a Merchant Center account, you can remove your own access in the Preferences section. 

Once you remove yourself from an Merchant Center account, access is revoked and you will not be able to view or make changes to the account. You must reach out to a Merchant Center account admin to regain access. 

Note: If you are a Merchant Center admin, you will not be able to remove your Google account unless there is another Admin user already associated with the account. 

To remove your own account: 

  1. Sign into Merchant Center 
  2. Click the 3-dot icon dropdown in the upper right hand corner.
  3. Select Preferences
  4. Click Remove access.
  5. Click Remove access again to confirm the removal of your account. 

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