Troubleshoot your URL verification and claim

While more than one person can verify the same website URL (verification), Google Merchant Center requires that only one account holds the right to upload product data for this URL (claiming). This article describes some of the reasons why you may be unable to claim your website URL and how you may lose an existing claim. You can also view a complete list of available ownership verification methods, as well as common verification errors. Learn more about the verify and claim process

Note: If your Merchant Center account loses its website claim, your items will be disapproved and your Shopping ads will stop running. Once you resolve this issue, you'll need to re-upload you feed and product data in order to run Shopping ads again.

Reasons you may be unable to claim your website URL:

1. You have not verified your website

  • You can only claim a website URL for your Merchant Center account after you’ve verified the URL. Make sure you've verified your website URL.
  • Only the user who verified a website for a particular Merchant Center account can claim it. If your Merchant Center account has multiple users, only the user who verified a site will be able to complete the claim on it.

2. Your URL has been claimed at a higher level

  • If you’re seeing an error that your URL has been claimed at a higher level, another Merchant Center account has a claim that is taking precedence over yours. For example, you will not be able to claim the URL http://shop.example.com if another Merchant Center account has already claimed the URL http://example.com. This claim is at a higher level in the domain path, preventing you from claiming a URL that’s part of the same domain. 
  • To resolve this issue, you can enter and verify your website URL at a higher level in the domain path.

Tip

If you claim your website URL at a higher level, this might cause other Merchant Center accounts to lose their existing claims and their ability to upload product data. You will be asked to confirm claiming if it affects other accounts.

Reasons you may lose an existing claim on your website URL:

1. You have changed your website URL

  • If you enter a new website URL in the Website section of your Merchant Center account, you will lose the claim for your previously verified and claimed website URL. 

2. You have lost the verification for your website URL

  • If you lose the verified status for your website, you'll also lose your website claim. You can lose your website verification, for example, if you remove the identifying meta tag or HTML file from your site. If you've lost your "verified" status, you will need to verify and claim your website URL again.

3. Another account has claimed a conflicting website URL

  • If another verified owner claims the same website URL, or a URL at a higher level, you'll be notified by email that your claim has been lost. 
  • If the other account claimed the same website, you will be able to claim your website back, invalidating the other account's claim. If this happens, you can make sure the other account loses its verification. Once this is done, it will no longer be able to claim your website URL.
  • If the other account claimed a website at a higher level, you might be able to reclaim it.  
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