About the Vehicle ads partnership program

This article provides details on the eligibility requirements for the Vehicle ads partnership program.

The Vehicle ads partnership program enables automotive advertisers to participate in vehicle ads without having to create and submit vehicle ads primary feeds. Vehicle feeds providers create vehicle ad feeds by crawling dealership websites and relevant automated data collection efforts. Vehicle feed providers will then host the primary feeds, which can be used in Merchant Center.

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Vehicle ads partnership program

Vehicle feed providers, such as Ansira and Fullpath, can help you simplify and automate your vehicle feed creation and submission to Merchant Center through a one-time setup process. Our vehicle ads partners will crawl your website to create a real-time vehicle feed based on your available inventory. They will then update your vehicle feed every 24 hours.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing.

Vehicle ads partners

Provider	Countries serviced
Ansira	US, CA (EN-only)
Fullpath	US

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Get started with Vehicle ads partnership program

To get started with Vehicle ads partners you will need to follow steps 1-3 in of the vehicle ads implementation guide:

1. Set up your accounts
2. Enable the vehicle ads program
3. Add your business information

After completing steps 1-3, contact one of our vehicle ads partners and submit an interest form using the contact links provided. Our vehicle ads partners will evaluate your website and begin the process of creating your feed. Once completed, you’ll be provided with a URL which hosts your new vehicle ads primary feed.

After you’ve received the hosted URL for your vehicle ads primary feed, proceed to Step 4 of the vehicle ads implementation guide.