Delete the Merchant Center account

When you delete your Merchant Center account, you'll immediately lose all access to the account, your products will be disapproved, and your Shopping ads and free product listings will stop showing. If your account was accidentally deleted, it may be possible to restore it. Contact support for assistance with account restoration. It may take 24-48 hours for the account to be fully active and for all data and settings to repopulate after restoration.

This article explains how to delete your account, what you should know beforehand, and what will happen when your account is deleted. It also covers situations where you might not be able to find your account or if you're having trouble deleting a sub-account.

Keep in mind that deleting your Merchant Center account is different from removing your Merchant Center account access, canceling your Google Ads account, or deleting your Google Account.

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Quick answers

Do I need a certain level of access to delete my account?
Yes, an admin user will need to delete your Merchant Center account.

If I delete my account, may I create a different account for my business?
Yes, you may create a new Merchant Center account at any time.

What if I can't find my Merchant Center account? If you're unable to find your Merchant Center account, it might have been canceled or deleted. Another possibility is that it was a sub-account under a Multi-Client Account (MCA) that has since been closed. If you believe the account should exist, try to recall the MCID and the email address associated with it. Having a screenshot of any account evidence can also be helpful if you need to contact support.

What if I can't delete my Merchant Center account because it's a sub-account? If your Merchant Center account is a sub-account linked to a Multi-Client Account (MCA) or a third-party platform, you'll need to have it unlinked first. Contact the administrator of the MCA or the third-party platform to request unlinking. After your account is unlinked, it becomes a standalone account, and you can then follow the steps in this article to delete it.


Before you delete your Merchant Center account

When you delete your account, your access to all data and transactions will be disabled. So, before deleting your account:

  • Download any product data, reports, or other assets you'd like to retain
  • Process or cancel any active transactions
Important: If your account is suspended, deleting it will not resolve the suspension. If you create a new account for the same business, it is likely to be suspended as well. Address any policy violations, before considering account deletion. After making necessary changes and ensuring compliance, you can request a review of the suspension. This process can take several business days.

How it works

An admin user will need to delete the Merchant Center account. When this is done, users on the account will be notified via email that the account has been deleted. All users will lose access to the account immediately.

Shopping ads and other Merchant Center features will be deactivated within 48 hours. Any other products that you've linked to this account will no longer be linked.

Note: It’s not recommended to delete your suspended account and create a new one for the same business. Deleting an account won’t fix the suspension issue, it’ll be flagged again as the newly created account may also be suspended.

How to delete your standalone Merchant Center account

These steps apply if your account is a standalone account and not a sub-account of a Multi-Client Account (MCA).

  1. In your Merchant Center account, select Settings Tools and setting menu icon [Gear] in the left navigation menu.
  2. Select General.
  3. Under the "Account setup" tab, scroll down and select Close Merchant Center account.
  4. Review the disclaimer and select “Yes, I want to permanently close this Merchant Center account”.
  5. Choose Close Merchant Center account.

Important: Before proceeding, ensure you have downloaded any data you wish to keep and processed or canceled any active transactions.

If you cannot find the option to close the account, it might be a sub-account linked to an MCA or a third-party platform. In this case, you must first contact the MCA administrator or the third-party platform to unlink your account. After your account is unlinked, it becomes a standalone account, and you can then follow the steps above.

Note: You may create a new Merchant Center account at any time by signing up for Google Merchant Center.


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