Use the pause [pause] attribute to tell Google when you want to temporarily stop products from showing in all ads or Shopping destinations for up to 14 days.
In this article
When to use
Optional for each product
You may want to use this attribute if a product is available for sale and in stock on your website, but you’d like to stop showing ads for the product for a short time. Using the pause [pause] attribute lets you quickly reinstate the product when you’re ready to show it again. Products that are paused for more than 14 days can take one or more days to be reactivated. This attribute is not applicable to free listings.
These are the supported values you can choose from:
- Ads
[ads]- You’re currently pausing your product for all ads locations (including Shopping Ads, Display Ads, and local inventory ads).
- All
[all]- You’re currently pausing your product for all Shopping locations (including Shopping Ads, Display Ads, local inventory ads, Buy on Google, and free listings).
Format
Follow these formatting guidelines to make sure we understand the data you're submitting. Learn when and how to submit your product data in English
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Supported values |
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Repeated field |
No |
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File format |
Example value |
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Text feeds |
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XML feeds |
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To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Submit the attribute with a supported value. If you don’t submit the attribute with a value, we’ll assume your product is not paused.
- Only pause a product for 14 days or less. If you need to stop showing ads for more than 14 days, use the excluded destination
[excluded_destination]attribute. - Only use the attribute for ads destinations. Use the excluded destination
[excluded_destination]attribute for products you want to pause for destinations other than ads, for example free listings.
Avoid using availability to pause ads. Don't attempt to set the availability [availability] attribute to “out_of_stock” to pause your products
Examples
Product is temporarily paused for all ads and will be unpaused within 14 days or less
| Product data for an Android Squishable that is temporarily paused for Ads | |
| Attribute | Value |
Pause [pause] |
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