How to fix: Inaccurate prices (due to inconsistent pricing between the landing page and checkout pages on your website)

Your account has either been warned or suspended due to this error

In this article

Explore our guided troubleshooter to learn more about reasons price mismatch occur and how to resolve the issue:

I need help fixing my price issue


Reasons why the issue is happening

The prices displayed on the checkout pages on your website are higher than the prices displayed on your product landing pages.

You should have received an email asking you to update your prices by a certain date so that the values are consistent throughout your website (on the landing pages and during the checkout process).

Common reasons for checkout price mismatch

  • Added fees or charges at checkout:Any additional fees charged during checkout must be disclosed in Merchant Center by bundling them with the applicable shipping costs. For example, service fees, handling fees, carrier-related fees, and state fees must be included in the total value submitted in the shipping [shipping] attribute or using the Merchant Center shipping services.
    • Alternatively, additional fees can be included in the base price of the product via the price [price] attribute in Merchant Center. These fees must then be included both in the price displayed on the landing page and in the price shown during checkout as opposed to being itemized during checkout.
  • Different VAT rates for different destinations: If the product price significantly increases due to higher VAT rates for certain countries, you should submit a separate item per country, with a product price that includes the higher VAT rate. Learn more about tax settings

 

How to fix this issue

This section provides next steps for fixing your checkout price mismatch issues.

Step 1: Ensure that prices on your product landing pages match those on your checkout pages

Investigate your website’s checkout process to identify any added costs that would increase the product price at checkout.

  • Check the warning email for examples of products that are affected. Look for a common problem on your website that could cause these price mismatches.
  • Review the prices you display on the product landing pages with the ones at checkout.

Step 2: Resubmit your product data

After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:

If your Merchant Center product data is accurate, you don’t need to resubmit it before requesting a review.

Step 3: Request a review

If your account or product gets disapproved you can either fix the problem and request a review, or disagree with the issue and request a review. There may be additional steps you can take, such as verification options, depending on the issue.

If the review is successful, your issue will disappear. In some cases, there's a limit on how many reviews you can request. This limit will be specified.

If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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