product detail [product_detail]

Use the product detail [product_detail] attribute to provide technical specifications or additional details. You can describe any aspect of the product not explicitly covered by other attributes. The product detail [product_detail] attribute provides users with readable, structured data and enhances our ability to surface individual products based on user queries.

When to use

Optional for all products.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)
Limits Section name: up to 140 characters recommended
Attribute name: up to 140 characters recommended
Attribute value: up to 1,000 characters
Repeated field Yes, up to 1000
File format Example value
Text (TSV) General:Product Type:Digital player,General:Digital Player Type:Flash based,Display:Resolution:432 x 240,Display:Diagonal Size:"2.5"""
XML (Feeds) <g:product_detail>
    <g:section_name>General</g:section_name>
    <g:attribute_name>Product Type</g:attribute_name>
    <g:attribute_value>Digital player</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>General</g:section_name>
    <g:attribute_name>Digital Player Type</g:attribute_name>
    <g:attribute_value>Flash based</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>Display</g:section_name>
    <g:attribute_name>Resolution</g:attribute_name>
    <g:attribute_value>432 x 240</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>Display</g:section_name>
    <g:attribute_name>Diagonal Size</g:attribute_name>
    <g:attribute_value>2.5"</g:attribute_value>
</g:product_detail>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Each product detail [product_detail] has 3 required sub-attributes. They are section name [section_name], attribute name [attribute_name], and attribute value [attribute_value].
    • All 3 sub-attributes need to be submitted as a part of the product detail [product_detail] attribute, not individually.
  • When submitting TSV files, make sure to format product details correctly.
    • Each product detail attribute must contain 2 colons to separate the three sub-attributes.The correct format is section name [section_name]:attribute name [attribute_name]: attribute value [attribute_value].
    • Multiple product_detail values for a single item should be separated by commas.
    • If any of the sub-attributes contains a comma or a colon, you must enclose that sub-attribute in straight double quotes; any straight double quotes within that sub-attribute must be doubled.
  • Don’t include promotional text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale price or shipping.
  • Don't list keywords or search terms. Only list relevant details and specifications of the product.

Example

id brand title gtin product_detail
1 Brand A Digital player 468013579357 General:Product Type:Digital player, General:Digital Player Type:Flash based, Display:Resolution:432 x 240, Display:Diagonal Size:"2.5"""

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Do not duplicate data within the attribute.
  • Do not use search engine optimization (SEO) keywords.
  • Check for errors in grammar, spelling, or capitalization.

Examples

Here are some examples of the section name [section_name] and attribute name [attribute_name] combinations you might include for different types of products. Please note that this is not a comprehensive or an exhaustive list. You are welcome to add additional properties when they are applicable to your products.

Mobile Phones

  • General
    • Dimensions
    • Integrated Components
    • Protection
  • Cellular
    • Technology
    • Band
    • Service Provider
  • Communications
    • Data Transmission
    • LTE Band
    • Wireless Interface
    • Bluetooth
  • Memory
    • RAM
  • Display
    • Sensor Resolution
    • Display Resolution
  • Battery
    • Capacity
    • Runtime details

Digital Cameras

  • Exposure & White Balance
    • Light Sensitivity
    • Exposure Metering
    • Shutter Speed
  • Lens System
    • Type
    • Focal Adjustment
    • Feature

Note: Use the “lens system” property for different types of lenses bundled with the camera. Make sure to include the “body only” camera in the same item group id to ensure products are grouped correctly. For example:

  • Product 1 - Camera body only
    • id: camera1-body
    • item group id: camera1
    • product detail:
      • section name: lens system
        • attribute name: type, attribute value: [value]
        • attribute name: focal adjustment, attribute value: [value]
        • attribute name: features, attribute value: [value]
  • Product 2 - Camera bundle with body and 50mm - F/1.8 lens
    • id: camera1-bundle-C
    • item group id: camera1
    • product detail:
      • section name: lens system
        • attribute name: type, attribute value: [value]
        • attribute name: focal adjustment, attribute value: [value]
        • attribute name: features, attribute value: [value]
  • Product 3 - Camera bundle with body, 50mm - F/1.8 lens and 24-105mm - F/4.0 lens
    • id: camera1-bundle-D
    • item group id: camera1
    • product detail:
      • section name: lens system
        • attribute name: type, attribute value: [value]
        • attribute name: focal adjustment, attribute value: [value]
        • attribute name: features, attribute value: [value]

Laptops

  • General
    • Operating System
    • Size
  • Processor
    • CPU
  • Memory
    • Flash
    • RAM
  • Battery
    • Technology
    • Capacity

Vitamins

  • General
    • Units
    • Directions
    • Ingredients
  • Nutrition Facts
    • Serving Size

Cosmetics

  • General
    • Instructions
    • Ingredients
  • Characteristics
    • Shelf life

Furniture

  • General
    • Item weight
    • Shipping weight
  • Additional Details
    • Capacity
    • Assembly info
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