title [title]

Use the title [title] attribute to clearly identify your product. A specific and accurate title will help us show your product to the right users.

When to use

Required for all products.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

 
Type String (Unicode characters. Recommended: ASCII only)
Limits

Up to 1000 characters

80-140 characters recommended

Repeated field No

 

File format Example value
Text feeds Google Organic Cotton Men's T-Shirt - Blue - M
XML feeds <title>Google Organic Cotton Men's T-Shirt - Blue - M</title>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics section of your Manufacturer Center account. 

  • Use a relevant title that clearly describes your product.
  • Distinguish between variants. 
    • Add the distinguishing details of each variant to the title. For example, Google T-Shirt, Red. Don’t forget to submit these details also through the appropriate attributes such as color [color], size [size], or age group [age_group]. For product design elements that don’t have a corresponding attribute, such as bulb type (e.g. halogen or fluorescent), add them to the title.
    • Be specific. The more specific you are with your title, the easier it is for users to identify a specific product, as well as any of its possible variants. For example, you are manufacturing curtains, and you have 7 different variants of a particular product. Users need a simple way to quickly identify a product they are interested in purchasing. A specific title can help with that.
  • Use professional and grammatically correct language. Correct grammar is easier to understand and gives you a more professional appearance, which can lead to more clicks. Also avoid gimmicky ways of drawing attention such as all caps, symbols, HTML tags, and promotional text. Learn more about the editorial and professional requirements.
  • Don’t use words from foreign languages, unless they’re well understood such as a product with a foreign name or title. 
    • For example, sushi is a word well understood outside of Japan.
    • Write foreign words using the alphabet of your target language. For example, avoid Japanese characters when targeting the United States. Letters with accents, like “Les Clés" are allowed. 
    • Don’t use foreign characters for gimmicky purposes. This technique is common in spam and untrustworthy ads. For example: (ಠ_ಠ) 
  • Don’t use capital letters for emphasis. Capitalized text is common in spam and untrustworthy ads. You should still use capitalization when it’s appropriate, including for abbreviations, countries, currency, or capitalized trademarks/brands. For example, ADHD, LEGO, UNICEF, UK, USD.
  • Don’t include promotional text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time- or merchant-related information, or your company’s name. 
  • Don’t use extra white spaces. Instead, use those characters in a more effective way to describe your product.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Put the most important details first. Begin with brand, then include product line and/or name, and end with all relevant variant data. 
    • Brand
    • Product name
    • Specific details about the product area such as “maternity” for apparel or “waterproof” for mascara
    • Avoid direct repetition and keyword stuffing 

Additional guidelines

Review each section closely to determine if the requirements apply to your product. If you don't follow requirements that apply to you, we'll disapprove this attribute and let you know in the Key Actions page of your Manufacturer Center account.

Mobile phone or tablet with a contract

Explain in your title that your product requires a contract of a certain duration. For example, include phrases such as: 
  • With contract, 12 monthly payments
  • With plan, 24 monthly payments
  • With subscription, 18 monthly payments

US only - Mobile phone or tablet with installment plans

Explain in your title that your product requires an installment plan of a certain duration. For example, include phrases such as: 
  • With 12 monthly payments
  • With 10 monthly installments

Customized goods

Include a description of the product’s customization details. For example, if a product can be engraved with text, add that information to the title.

Software subscriptions

Include the the word "subscription" and the subscription duration in the title for software subscriptions. For example, for a product with a 1-year subscription, you might submit: Google Chrome - 1-year subscription. Learn more about software subscription requirements.

Examples

Relevant title

Make sure your title describes a specific product.
Attribute Value
title [title] Google Original Men's Shoes, Blue/orange, 12

Mobile phones

Attribute Value
title [title] Google Nexus 6 - 32 GB - Midnight Blue - unlocked

 

Attribute Value
title [title] Google Nexus 6 - 32 GB - Midnight Blue

Products without variants

 
Attribute Value
title [title] Android Squishable Doll Organic Cotton

Product with variants

Attribute Value
size [size] S
color [color] Black
title [title] Google Sleeveless Polka Dot Skater Dress, Small, Black

 

Attribute Value
size [size] S
color [color] Green
title [title] Google Sleeveless Polka Dot Skater Dress, Small, Green

 

Attribute Value
size [size] M
color [color] Black
title [title] Google Sleeveless Polka Dot Skater Dress, Medium, Black

 

Attribute Value
size [size] M
color [color] Green
title [title] Google Sleeveless Polka Dot Skater Dress, Medium, Green

 

Attribute Value
size [size] L
color [color] Black
title [title] Google Sleeveless Polka Dot Skater Dress, Large, Black

 

Attribute Value
size [size] L
color [color] Green
title [title] Google Sleeveless Polka Dot Skater Dress, Large, Green

Products with unsupported variants

Sometimes the distinguishing detail for a group of variant products doesn’t have a corresponding attribute. You can still add the details about those variants to your title. For example, bulb type doesn't have an attribute, but you can still add those details to the title.

Attribute Value
title [title] Google Fluorescent light bulb 

 

Attribute Value
title [title] Google Halogen light bulb

Software subscription

When advertising a software subscription, make sure to include the the word "subscription" and the subscription duration in the title.

Attribute Value
title [title] Google Software - 1-year subscription

Bundles

 

Attribute Value
title [title] Google Camera - black + 18-55mm lens and blue bag
Was this helpful?
How can we improve it?