Color [color]

Use the color [color] attribute to describe your product’s color. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by color, then provide that information through this attribute.

When to use

Required for all products in an item group that vary by color.

Required for all apparel items. Recommended for all products for which color is an important, distinguishing attribute.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters total (1–40 characters per color)
Repeated field No

 

File format Example value
Text feeds Orange Mango Explosion
XML feeds <g:color>Orange Mango Explosion</g:color>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Submit the color of your product.
  • Use the same color in your product data as on your landing page. For example, if you use "Toasted Walnut" on your landing page, then submit that value in your product data. Don’t submit "Brown".
  • Submit color [color] for all products that vary by color. Use this attribute when your product is a variant that’s distinguished by its color (for example, black suede shoes and blue suede shoes), and also submit each variant with the same value for the item group ID [item_group_id] attribute.

  • Include up to 3 colors. If your product is made up of several colors, you can specify 1 primary color followed by up to 2 secondary colors that are each separated by a slash ( / ). For example: Red/Green/Black. Don’t submit multiple colors with a comma ( , )
  • Don’t use a number as a color such as "0 2 4 6 8".
  • Don’t use characters that aren’t alphanumeric such as "#fff000".
  • Don’t reference the product or image such as "see image".
  • Don’t include a value that isn’t a color such as "variety", "mens", "womens", "N/A".

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit a material value in addition to color to indicate a precious metal. If your product is made of a precious metal, like a gold ring, submit this information with the material [material] and color [color] attributes.
  • You may use standard color names in your product title. For the color [color] attribute, submit the color that matches your landing page. If you'd like to keep the generic color value, use the title [title] for placing the generic value. For example, a user is more likely to search for "red dress" than "cinnamon apple dress".
  • Use consistent names of colors across variants of the same product, as well as across multiple products of the same category, for example if you sell a handbag in 3 colors, "red", "pink", and "blue", submit "red", "pink", and "blue" and not "red, pink, and see product for details".

Examples

Unique color names

If you describe your product on your landing page using a unique color, like "Pop Girl" or "High Five", submit that value through the color [color] attribute. Then add a more standard color name, like "Red" or "Black", to your title [title].

Product data for orange Google running shoes, size 6.5
Attribute Value
Title [title] Google Running shoes - Orange - 6.5
Size [size] 6.5
Color [color] Mango Explosion

 

Product data for yellow Google sun dress, size 10
Attribute Value
Title [title] Google Yellow Sun dress
Size [size] 10
Color [color] Yellow


Standard color examples include: "blue", "orange", "yellow", "gray", "red", "green", "black", and "white"

Unique color examples include: "light salmon", "dark tangerine", "desert sand", and "lavender blush"

Variants

If your product comes in multiple color variants (for example, "red sunglasses" and "blue sunglasses"), then submit each variant as a separate product, but use the same value for the item group ID [item_group_id] attribute.
Product data for red Google Malibu sunglasses
Attribute Value
Title [title] Google Malibu Sunglasses - Red
ID [id] 12345-R
Color [color] Red
Item group ID [item_group_id] 12345

 

Product data for blue Google Malibu sunglasses
Attribute Value
Title [title] Google Malibu Sunglasses - Blue
ID [id] 12345-B
Color [color] Blue
Item group ID [item_group_id] 12345

 

Product data for yellow Google Malibu sunglasses
Attribute Value
Title [title] Google Malibu Sunglasses - Yellow
ID [id] 12345-Y
Color [color] Yellow
Item group ID [item_group_id] 12345

 

Product data for green Google Malibu sunglasses
Attribute Value
Title [title] Google Malibu Sunglasses - Green
ID [id] 12345-G
Color [color] Green
Item group ID [item_group_id] 12345

Product that has multiple colors

If a single product has multiple colors on it (a pair of shoes that is blue, orange, and purple), you can submit up to 3 colors for a single product. Just specify 1 primary color followed by up to 2 secondary colors that are each separated by a slash ( / ). For example:

Product data for a multicolor shoe
Attribute Value
Color [color] Blue/Orange/Purple

 

Product data for a multicolor couch
Attribute Value
Color [color] Brown/Olive Green

 

Product data for a multicolor dress
Attribute Value
Color [color] Black/Gray

Electronics

You can submit colors for products from a variety of categories, such as electronics.

Product data for a Google Nexus 6 phone, midnight blue, 32 GB, CDMA, with contract
Attribute Value
Title [title] Google Nexus 6 - 32 GB - Midnight Blue - CDMA - With contract
ID [id] 2345-32gb-midblu
Color [color] Midnight Blue
Item group ID [item_group_id] 2345

 

Product data for a Google Nexus 6 phone, cloud white, 32 GB, CDMA, with contract
Attribute Value
Title [title] Google Nexus 6 - 32 GB - Cloud White - CDMA - With contract
ID [id] 2345-32gb-white
Color [color] Cloud White
Item group ID [item_group_id] 2345

Jewelry

Product data for a white gold Google wedding band, 14K, 3mm
Attribute Value
Title [title] Google White Gold Wedding Band - 14K - 3mm
Color [color] White Gold
Material [material] Gold

 

Product data for a sterling silver Google celtic knot ring with blue sapphire
Attribute Value
Title [title] Google Sterling Silver Celtic Knot Ring with Blue Sapphire
Color [color] Silver / Blue
Material [material] Sterling Silver
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