About Manufacturer Center

This article gives an overview of Manufacturer Center.

Manufacturer Center allows manufacturers to provide better and more accurate information about their products to improve the shopping experience on Google.com, Google Shopping, and other Google services. 


  • Get comprehensive analytics: Review impressions, clicks, and other performance metrics against category benchmarks
  • Improve your presence on Google: Boost the prominence and discoverability of your product ads and their ability to attract interest


Manufacturer Center accounts are available for brand manufacturers, brand owners, and retailers of products distributed in the following countries: 

  • Australia
  • Brazil
  • Canada
  • France
  • India
  • Germany
  • Japan
  • Netherlands
  • Spain
  • United Kingdom
  • United States

How it works

Manufacturer Center is a free platform that allows you to upload and manage detailed product information about brands you own or license. Rich product information includes images, titles, descriptions, or YouTube videos. The information you share and manage in Manufacturer Center helps improve the likelihood that someone searching for a product like yours will find your product. 

To get started, follow the account creation steps in our beginners guide.

When your account is set up, you can upload and manage your own data or work with a data partner. Learn more about how to work with data partners.

About Google Shopping

Google Shopping lets shoppers quickly and easily find products on Google. Google Shopping helps sellers, such as retailers and marketplaces, reach shoppers while they’re searching for items to buy on Google.

For a full list of countries where Google Shopping is available, visit the Google Shopping overview.

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